#BD4439#BD4439

#BD4439 is a mid, vivid red. Relative luminance 0.152; OKLCH L 55.3% C 0.158 H 28.4°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#BD4439
RGB	rgb(189, 68, 57)
HSL	hsl(5, 54%, 48%)
HSV	hsv(5, 70%, 74%)
CMYK	cmyk(0%, 64%, 69.8%, 25.9%)
CIE-LAB	lab(45.98, 47.98, 32.65)
CIE-LCH	lch(45.98, 58.04, 34.24°)
OKLab	oklab(55.27% 0.1389 0.0752)
OKLCH	oklch(55.27% 0.158 28.4)
XYZ	xyz(23.7944, 15.2518, 5.5610)
Luminance	0.1525 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4439 #39B2BD

analogous

#BD3970 #BD4439 #BD8639

triadic

#BD4439 #39BD44 #4439BD

tetradic

#BD4439 #70BD39 #39B2BD #8639BD

square

#BD4439 #70BD39 #39B2BD #8639BD

split-complementary

#BD4439 #39BD86 #3970BD

monochromatic

#5F221D #8E332B #BD4439 #D06C63 #DE9992

Accessibility & contrast

On white

5.19

#BD4439 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#BD4439 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4439

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4439	#FFFFFF	#000000	##FFFFFF
##BD4439	1.00	5.19	4.05	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655C37

Deuteranopia (green-blind)

#837735

Tritanopia (blue-blind)

#CF2742

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4439;
/* rgb */ color: rgb(189, 68, 57);
/* oklch */ color: oklch(55.3% 0.158 28.4);

Tailwind

colors: {
  custom: {
    50: '#d87e70',
    500: '#bd4439',
    950: '#000000',
  },
}

SCSS

$custom: #bd4439;
$custom-light: #d87e70;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4439",
  "rgb": {
    "r": 189,
    "g": 68,
    "b": 57
  },
  "hsl": {
    "h": 5,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55265,
    "c": 0.15794,
    "h": 28.4
  },
  "luminance": 0.15248
}

Semantic roles & 50–950 ramp

primary

#BD4439

secondary

#89C4C9

accent

#D1DD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4439

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →