#BD396F#BD396F

#BD396F is a mid, vivid pink. Relative luminance 0.149; OKLCH L 55.3% C 0.174 H 359.6°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#BD396F
RGB	rgb(189, 57, 111)
HSL	hsl(335, 54%, 48%)
HSV	hsv(335, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 41.3%, 25.9%)
CIE-LAB	lab(45.49, 56.67, -0.78)
CIE-LCH	lch(45.49, 56.68, 359.22°)
OKLab	oklab(55.28% 0.1737 -0.0013)
OKLCH	oklch(55.28% 0.174 359.6)
XYZ	xyz(25.3204, 14.8959, 16.5777)
Luminance	0.1489 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD396F #39BD87

analogous

#BD39B1 #BD396F #BD4539

triadic

#BD396F #6FBD39 #396FBD

tetradic

#BD396F #B1BD39 #39BD87 #4539BD

square

#BD396F #B1BD39 #39BD87 #4539BD

split-complementary

#BD396F #39BD45 #39B1BD

monochromatic

#5F1D38 #8E2B53 #BD396F #D06390 #DE92B1

Accessibility & contrast

On white

5.28

#BD396F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BD396F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD396F

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD396F	#FFFFFF	#000000	##FFFFFF
##BD396F	1.00	5.28	3.98	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545C70

Deuteranopia (green-blind)

#77756C

Tritanopia (blue-blind)

#CD284F

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd396f;
/* rgb */ color: rgb(189, 57, 111);
/* oklch */ color: oklch(55.3% 0.174 359.6);

Tailwind

colors: {
  custom: {
    50: '#d67998',
    500: '#bd396f',
    950: '#000000',
  },
}

SCSS

$custom: #bd396f;
$custom-light: #d67998;
$custom-dark: #000000;

JSON

{
  "hex": "#bd396f",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 111
  },
  "hsl": {
    "h": 335.455,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55281,
    "c": 0.17369,
    "h": 359.6
  },
  "luminance": 0.14893
}

Semantic roles & 50–950 ramp

primary

#BD396F

secondary

#89C9AF

accent

#DDA14B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0D

muted

#837C7E

Preview Lab

Preview with #BD396F

Body copy rendered with the generated semantic roles for this colour.

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