#BD4539#BD4539

#BD4539 is a mid, vivid red. Relative luminance 0.154; OKLCH L 55.4% C 0.157 H 28.8°. Best body text is #FFFFFF at 5.15:1 contrast (WCAG AA passes).

Color values

HEX	#BD4539
RGB	rgb(189, 69, 57)
HSL	hsl(5, 54%, 48%)
HSV	hsv(5, 70%, 74%)
CMYK	cmyk(0%, 63.5%, 69.8%, 25.9%)
CIE-LAB	lab(46.14, 47.54, 32.85)
CIE-LCH	lch(46.14, 57.78, 34.64°)
OKLab	oklab(55.39% 0.1375 0.0756)
OKLCH	oklch(55.39% 0.157 28.8)
XYZ	xyz(23.8554, 15.3738, 5.5814)
Luminance	0.1537 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4539 #39B1BD

analogous

#BD396F #BD4539 #BD8739

triadic

#BD4539 #39BD45 #4539BD

tetradic

#BD4539 #6FBD39 #39B1BD #8739BD

square

#BD4539 #6FBD39 #39B1BD #8739BD

split-complementary

#BD4539 #39BD87 #396FBD

monochromatic

#5F231D #8E342B #BD4539 #D06D63 #DE9992

Accessibility & contrast

On white

5.15

#BD4539 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.07

#BD4539 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4539

5.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4539	#FFFFFF	#000000	##FFFFFF
##BD4539	1.00	5.15	4.07	5.15
#FFFFFF	5.15	1.00	21.00	1.00
#000000	4.07	21.00	1.00	21.00
##FFFFFF	5.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665D37

Deuteranopia (green-blind)

#837735

Tritanopia (blue-blind)

#CF2843

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd4539;
/* rgb */ color: rgb(189, 69, 57);
/* oklch */ color: oklch(55.4% 0.157 28.8);

Tailwind

colors: {
  custom: {
    50: '#d87e70',
    500: '#bd4539',
    950: '#000000',
  },
}

SCSS

$custom: #bd4539;
$custom-light: #d87e70;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4539",
  "rgb": {
    "r": 189,
    "g": 69,
    "b": 57
  },
  "hsl": {
    "h": 5.455,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55389,
    "c": 0.15694,
    "h": 28.8
  },
  "luminance": 0.1537
}

Semantic roles & 50–950 ramp

primary

#BD4539

secondary

#89C3C9

accent

#D0DD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4539

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →