#BD39B1#BD39B1

#BD39B1 is a mid, highly saturated purple. Relative luminance 0.169; OKLCH L 58.1% C 0.212 H 331.9°. Best body text is #FFFFFF at 4.79:1 contrast (WCAG AA passes).

Color values

HEX	#BD39B1
RGB	rgb(189, 57, 177)
HSL	hsl(305, 54%, 48%)
HSV	hsv(305, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 6.3%, 25.9%)
CIE-LAB	lab(48.16, 65.33, -36.40)
CIE-LCH	lch(48.16, 74.78, 330.87°)
OKLab	oklab(58.1% 0.1871 -0.1)
OKLCH	oklch(58.1% 0.212 331.9)
XYZ	xyz(30.3852, 16.9218, 43.2523)
Luminance	0.1692 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39B1 #39BD45

analogous

#8739BD #BD39B1 #BD396F

triadic

#BD39B1 #B1BD39 #39B1BD

tetradic

#BD39B1 #BD8739 #39BD45 #396FBD

square

#BD39B1 #BD8739 #39BD45 #396FBD

split-complementary

#BD39B1 #6FBD39 #39BD87

monochromatic

#5F1D59 #8E2B85 #BD39B1 #D063C6 #DE92D7

Accessibility & contrast

On white

4.79

#BD39B1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.38

#BD39B1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39B1

4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39B1	#FFFFFF	#000000	##FFFFFF
##BD39B1	1.00	4.79	4.38	4.79
#FFFFFF	4.79	1.00	21.00	1.00
#000000	4.38	21.00	1.00	21.00
##FFFFFF	4.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3166B4

Deuteranopia (green-blind)

#6279AE

Tritanopia (blue-blind)

#C54771

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd39b1;
/* rgb */ color: rgb(189, 57, 177);
/* oklch */ color: oklch(58.1% 0.212 331.9);

Tailwind

colors: {
  custom: {
    50: '#d47bc9',
    500: '#bd39b1',
    950: '#000000',
  },
}

SCSS

$custom: #bd39b1;
$custom-light: #d47bc9;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39b1",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 177
  },
  "hsl": {
    "h": 305.455,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.58101,
    "c": 0.21217,
    "h": 331.9
  },
  "luminance": 0.16919
}

Semantic roles & 50–950 ramp

primary

#BD39B1

secondary

#89C98E

accent

#DD584B

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD39B1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →