#BD396D#BD396D

#BD396D is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.2% C 0.173 H 0.5°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#BD396D
RGB	rgb(189, 57, 109)
HSL	hsl(336, 54%, 48%)
HSV	hsv(336, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 42.3%, 25.9%)
CIE-LAB	lab(45.43, 56.47, 0.37)
CIE-LCH	lch(45.43, 56.47, 0.37°)
OKLab	oklab(55.22% 0.173 0.0016)
OKLCH	oklch(55.22% 0.173 0.5)
XYZ	xyz(25.2115, 14.8523, 16.0042)
Luminance	0.1485 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD396D #39BD89

analogous

#BD39AF #BD396D #BD4739

triadic

#BD396D #6DBD39 #396DBD

tetradic

#BD396D #AFBD39 #39BD89 #4739BD

square

#BD396D #AFBD39 #39BD89 #4739BD

split-complementary

#BD396D #39BD47 #39AFBD

monochromatic

#5F1D37 #8E2B52 #BD396D #D0638E #DE92B0

Accessibility & contrast

On white

5.29

#BD396D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BD396D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD396D

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD396D	#FFFFFF	#000000	##FFFFFF
##BD396D	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545B6E

Deuteranopia (green-blind)

#78756A

Tritanopia (blue-blind)

#CD284E

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd396d;
/* rgb */ color: rgb(189, 57, 109);
/* oklch */ color: oklch(55.2% 0.173 0.5);

Tailwind

colors: {
  custom: {
    50: '#d67996',
    500: '#bd396d',
    950: '#000000',
  },
}

SCSS

$custom: #bd396d;
$custom-light: #d67996;
$custom-dark: #000000;

JSON

{
  "hex": "#bd396d",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 109
  },
  "hsl": {
    "h": 336.364,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55217,
    "c": 0.17301,
    "h": 0.5
  },
  "luminance": 0.14849
}

Semantic roles & 50–950 ramp

primary

#BD396D

secondary

#89C9B0

accent

#DDA34B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0D

muted

#837C7E

Preview Lab

Preview with #BD396D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →