#BD39AF#BD39AF

#BD39AF is a mid, highly saturated purple. Relative luminance 0.168; OKLCH L 58.0% C 0.211 H 332.6°. Best body text is #FFFFFF at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#BD39AF
RGB	rgb(189, 57, 175)
HSL	hsl(306, 54%, 48%)
HSV	hsv(306, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 7.4%, 25.9%)
CIE-LAB	lab(48.06, 65.01, -35.38)
CIE-LCH	lch(48.06, 74.02, 331.44°)
OKLab	oklab(58% 0.187 -0.0971)
OKLCH	oklch(58% 0.211 332.6)
XYZ	xyz(30.1873, 16.8427, 42.2102)
Luminance	0.1684 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39AF #39BD47

analogous

#8939BD #BD39AF #BD396D

triadic

#BD39AF #AFBD39 #39AFBD

tetradic

#BD39AF #BD8939 #39BD47 #396DBD

square

#BD39AF #BD8939 #39BD47 #396DBD

split-complementary

#BD39AF #6DBD39 #39BD89

monochromatic

#5F1D58 #8E2B83 #BD39AF #D063C4 #DE92D6

Accessibility & contrast

On white

4.81

#BD39AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.37

#BD39AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39AF

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39AF	#FFFFFF	#000000	##FFFFFF
##BD39AF	1.00	4.81	4.37	4.81
#FFFFFF	4.81	1.00	21.00	1.00
#000000	4.37	21.00	1.00	21.00
##FFFFFF	4.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3366B2

Deuteranopia (green-blind)

#6379AC

Tritanopia (blue-blind)

#C54670

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd39af;
/* rgb */ color: rgb(189, 57, 175);
/* oklch */ color: oklch(58.0% 0.211 332.6);

Tailwind

colors: {
  custom: {
    50: '#d47bc7',
    500: '#bd39af',
    950: '#000000',
  },
}

SCSS

$custom: #bd39af;
$custom-light: #d47bc7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39af",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 175
  },
  "hsl": {
    "h": 306.364,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57996,
    "c": 0.21068,
    "h": 332.6
  },
  "luminance": 0.1684
}

Semantic roles & 50–950 ramp

primary

#BD39AF

secondary

#89C98F

accent

#DD5A4B

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD39AF

Body copy rendered with the generated semantic roles for this colour.

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