#BD4739#BD4739
#BD4739 is a mid, vivid red. Relative luminance 0.156; OKLCH L 55.6% C 0.155 H 29.6°. Best body text is #FFFFFF at 5.09:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4739 |
|---|---|
| RGB | rgb(189, 71, 57) |
| HSL | hsl(6, 54%, 48%) |
| HSV | hsv(6, 70%, 74%) |
| CMYK | cmyk(0%, 62.4%, 69.8%, 25.9%) |
| CIE-LAB | lab(46.48, 46.65, 33.24) |
| CIE-LCH | lch(46.48, 57.28, 35.47°) |
| OKLab | oklab(55.64% 0.1347 0.0765) |
| OKLCH | oklch(55.64% 0.155 29.6) |
| XYZ | xyz(23.9805, 15.6240, 5.6231) |
| Luminance | 0.1562 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 3.29
Dull Red
#BB3F3F
ΔE00 4.06
Dark Coral
#CF524E
ΔE00 6.21
Dark Salmon
#C85A53
ΔE00 6.61
Dusty Red
#B9484E
ΔE00 6.82
Faded Red
#D3494E
ΔE00 7.01
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4739 #39AFBD
analogous
#BD396D #BD4739 #BD8939
triadic
#BD4739 #39BD47 #4739BD
tetradic
#BD4739 #6DBD39 #39AFBD #8939BD
square
#BD4739 #6DBD39 #39AFBD #8939BD
split-complementary
#BD4739 #39BD89 #396DBD
monochromatic
#5F241D #8E352B #BD4739 #D06F63 #DE9A92
Accessibility & contrast
On white
5.09
#BD4739 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.12
#BD4739 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4739
5.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4739 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4739 | 1.00 | 5.09 | 4.12 | 5.09 |
| #FFFFFF | 5.09 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.12 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.09 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#675E37
Deuteranopia (green-blind)
#847836
Tritanopia (blue-blind)
#CF2C44
Achromatopsia (no color)
#6E6E6E
Design tokens & code
CSS
--color: #bd4739; /* rgb */ color: rgb(189, 71, 57); /* oklch */ color: oklch(55.6% 0.155 29.6);
Tailwind
colors: {
custom: {
50: '#d87f70',
500: '#bd4739',
950: '#000000',
},
}SCSS
$custom: #bd4739; $custom-light: #d87f70; $custom-dark: #000000;
JSON
{
"hex": "#bd4739",
"rgb": {
"r": 189,
"g": 71,
"b": 57
},
"hsl": {
"h": 6.364,
"s": 53.659,
"l": 48.235
},
"oklch": {
"l": 0.55641,
"c": 0.1549,
"h": 29.6
},
"luminance": 0.15621
}Semantic roles & 50–950 ramp
primary
#BD4739
secondary
#89C2C9
accent
#CEDD4B
background
#FEF8F6
surface
#FCEFEC
border
#D5CAC7
text
#160A07
muted
#847C7A