#BD396C#BD396C

#BD396C is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.2% C 0.173 H 1.0°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#BD396C
RGB	rgb(189, 57, 108)
HSL	hsl(337, 54%, 48%)
HSV	hsv(337, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 42.9%, 25.9%)
CIE-LAB	lab(45.40, 56.37, 0.94)
CIE-LCH	lch(45.40, 56.38, 0.95°)
OKLab	oklab(55.19% 0.1727 0.0031)
OKLCH	oklch(55.19% 0.173 1)
XYZ	xyz(25.1580, 14.8309, 15.7223)
Luminance	0.1483 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD396C #39BD8A

analogous

#BD39AE #BD396C #BD4839

triadic

#BD396C #6CBD39 #396CBD

tetradic

#BD396C #AEBD39 #39BD8A #4839BD

square

#BD396C #AEBD39 #39BD8A #4839BD

split-complementary

#BD396C #39BD48 #39AEBD

monochromatic

#5F1D36 #8E2B51 #BD396C #D0638D #DE92B0

Accessibility & contrast

On white

5.30

#BD396C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BD396C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD396C

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD396C	#FFFFFF	#000000	##FFFFFF
##BD396C	1.00	5.30	3.97	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555B6D

Deuteranopia (green-blind)

#787569

Tritanopia (blue-blind)

#CD274E

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd396c;
/* rgb */ color: rgb(189, 57, 108);
/* oklch */ color: oklch(55.2% 0.173 1.0);

Tailwind

colors: {
  custom: {
    50: '#d67995',
    500: '#bd396c',
    950: '#000000',
  },
}

SCSS

$custom: #bd396c;
$custom-light: #d67995;
$custom-dark: #000000;

JSON

{
  "hex": "#bd396c",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 108
  },
  "hsl": {
    "h": 336.818,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55186,
    "c": 0.17269,
    "h": 1
  },
  "luminance": 0.14828
}

Semantic roles & 50–950 ramp

primary

#BD396C

secondary

#89C9B0

accent

#DDA54B

background

#FDF7F9

surface

#FBEEF1

border

#D4C9CB

text

#150A0D

muted

#837C7E

Preview Lab

Preview with #BD396C

Body copy rendered with the generated semantic roles for this colour.

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