#BD39AE#BD39AE

#BD39AE is a mid, highly saturated purple. Relative luminance 0.168; OKLCH L 57.9% C 0.210 H 332.9°. Best body text is #FFFFFF at 4.82:1 contrast (WCAG AA passes).

Color values

HEX	#BD39AE
RGB	rgb(189, 57, 174)
HSL	hsl(307, 54%, 48%)
HSV	hsv(307, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 7.9%, 25.9%)
CIE-LAB	lab(48.01, 64.86, -34.87)
CIE-LCH	lch(48.01, 73.64, 331.74°)
OKLab	oklab(57.94% 0.1869 -0.0956)
OKLCH	oklch(57.94% 0.21 332.9)
XYZ	xyz(30.0895, 16.8035, 41.6948)
Luminance	0.1680 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39AE #39BD48

analogous

#8A39BD #BD39AE #BD396C

triadic

#BD39AE #AEBD39 #39AEBD

tetradic

#BD39AE #BD8A39 #39BD48 #396CBD

square

#BD39AE #BD8A39 #39BD48 #396CBD

split-complementary

#BD39AE #6CBD39 #39BD8A

monochromatic

#5F1D57 #8E2B83 #BD39AE #D063C4 #DE92D6

Accessibility & contrast

On white

4.82

#BD39AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.36

#BD39AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39AE

4.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39AE	#FFFFFF	#000000	##FFFFFF
##BD39AE	1.00	4.82	4.36	4.82
#FFFFFF	4.82	1.00	21.00	1.00
#000000	4.36	21.00	1.00	21.00
##FFFFFF	4.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3466B1

Deuteranopia (green-blind)

#6379AB

Tritanopia (blue-blind)

#C5466F

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd39ae;
/* rgb */ color: rgb(189, 57, 174);
/* oklch */ color: oklch(57.9% 0.210 332.9);

Tailwind

colors: {
  custom: {
    50: '#d47bc6',
    500: '#bd39ae',
    950: '#000000',
  },
}

SCSS

$custom: #bd39ae;
$custom-light: #d47bc6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39ae",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 174
  },
  "hsl": {
    "h": 306.818,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57944,
    "c": 0.20994,
    "h": 332.9
  },
  "luminance": 0.16801
}

Semantic roles & 50–950 ramp

primary

#BD39AE

secondary

#89C990

accent

#DD5B4B

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD39AE

Body copy rendered with the generated semantic roles for this colour.

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