#BD396B#BD396B

#BD396B is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.2% C 0.172 H 1.5°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#BD396B
RGB	rgb(189, 57, 107)
HSL	hsl(337, 54%, 48%)
HSV	hsv(337, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 43.4%, 25.9%)
CIE-LAB	lab(45.37, 56.27, 1.51)
CIE-LCH	lch(45.37, 56.29, 1.54°)
OKLab	oklab(55.16% 0.1723 0.0046)
OKLCH	oklch(55.16% 0.172 1.5)
XYZ	xyz(25.1051, 14.8098, 15.4436)
Luminance	0.1481 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD396B #39BD8B

analogous

#BD39AD #BD396B #BD4939

triadic

#BD396B #6BBD39 #396BBD

tetradic

#BD396B #ADBD39 #39BD8B #4939BD

square

#BD396B #ADBD39 #39BD8B #4939BD

split-complementary

#BD396B #39BD49 #39ADBD

monochromatic

#5F1D36 #8E2B50 #BD396B #D0638C #DE92AF

Accessibility & contrast

On white

5.30

#BD396B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD396B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD396B

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD396B	#FFFFFF	#000000	##FFFFFF
##BD396B	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555B6C

Deuteranopia (green-blind)

#787568

Tritanopia (blue-blind)

#CD274E

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd396b;
/* rgb */ color: rgb(189, 57, 107);
/* oklch */ color: oklch(55.2% 0.172 1.5);

Tailwind

colors: {
  custom: {
    50: '#d67995',
    500: '#bd396b',
    950: '#000000',
  },
}

SCSS

$custom: #bd396b;
$custom-light: #d67995;
$custom-dark: #000000;

JSON

{
  "hex": "#bd396b",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 107
  },
  "hsl": {
    "h": 337.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55155,
    "c": 0.17238,
    "h": 1.5
  },
  "luminance": 0.14807
}

Semantic roles & 50–950 ramp

primary

#BD396B

secondary

#89C9B1

accent

#DDA64B

background

#FDF7F9

surface

#FBEEF1

border

#D4C9CB

text

#150A0D

muted

#837C7E

Preview Lab

Preview with #BD396B

Body copy rendered with the generated semantic roles for this colour.

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