#BD4939#BD4939
#BD4939 is a mid, vivid red. Relative luminance 0.159; OKLCH L 55.9% C 0.153 H 30.4°. Best body text is #FFFFFF at 5.03:1 contrast (WCAG AA passes).
Color values
| HEX | #BD4939 |
|---|---|
| RGB | rgb(189, 73, 57) |
| HSL | hsl(7, 54%, 48%) |
| HSV | hsv(7, 70%, 74%) |
| CMYK | cmyk(0%, 61.4%, 69.8%, 25.9%) |
| CIE-LAB | lab(46.82, 45.73, 33.64) |
| CIE-LCH | lch(46.82, 56.77, 36.34°) |
| OKLab | oklab(55.9% 0.1319 0.0774) |
| OKLCH | oklch(55.9% 0.153 30.4) |
| XYZ | xyz(24.1098, 15.8826, 5.6662) |
| Luminance | 0.1588 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish
#C44240
ΔE00 3.80
Dull Red
#BB3F3F
ΔE00 4.66
Dark Coral
#CF524E
ΔE00 6.24
Dark Salmon
#C85A53
ΔE00 6.53
Faded Red
#D3494E
ΔE00 7.24
Dusty Red
#B9484E
ΔE00 7.27
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD4939 #39ADBD
analogous
#BD396B #BD4939 #BD8B39
triadic
#BD4939 #39BD49 #4939BD
tetradic
#BD4939 #6BBD39 #39ADBD #8B39BD
square
#BD4939 #6BBD39 #39ADBD #8B39BD
split-complementary
#BD4939 #39BD8B #396BBD
monochromatic
#5F251D #8E372B #BD4939 #D07063 #DE9B92
Accessibility & contrast
On white
5.03
#BD4939 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.18
#BD4939 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD4939
5.03:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD4939 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD4939 | 1.00 | 5.03 | 4.18 | 5.03 |
| #FFFFFF | 5.03 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.18 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.03 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#685F37
Deuteranopia (green-blind)
#857836
Tritanopia (blue-blind)
#CF2F46
Achromatopsia (no color)
#6F6F6F
Design tokens & code
CSS
--color: #bd4939; /* rgb */ color: rgb(189, 73, 57); /* oklch */ color: oklch(55.9% 0.153 30.4);
Tailwind
colors: {
custom: {
50: '#d88070',
500: '#bd4939',
950: '#000000',
},
}SCSS
$custom: #bd4939; $custom-light: #d88070; $custom-dark: #000000;
JSON
{
"hex": "#bd4939",
"rgb": {
"r": 189,
"g": 73,
"b": 57
},
"hsl": {
"h": 7.273,
"s": 53.659,
"l": 48.235
},
"oklch": {
"l": 0.55899,
"c": 0.15288,
"h": 30.4
},
"luminance": 0.15879
}Semantic roles & 50–950 ramp
primary
#BD4939
secondary
#89C1C9
accent
#CBDD4B
background
#FEF8F6
surface
#FCEFEC
border
#D5CAC7
text
#160B07
muted
#847C7A