#BD39AD#BD39AD

#BD39AD is a mid, highly saturated purple. Relative luminance 0.168; OKLCH L 57.9% C 0.209 H 333.3°. Best body text is #FFFFFF at 4.82:1 contrast (WCAG AA passes).

Color values

HEX	#BD39AD
RGB	rgb(189, 57, 173)
HSL	hsl(307, 54%, 48%)
HSV	hsv(307, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 8.5%, 25.9%)
CIE-LAB	lab(47.96, 64.70, -34.36)
CIE-LCH	lch(47.96, 73.26, 332.03°)
OKLab	oklab(57.89% 0.1868 -0.0941)
OKLCH	oklch(57.89% 0.209 333.3)
XYZ	xyz(29.9924, 16.7647, 41.1833)
Luminance	0.1676 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD39AD #39BD49

analogous

#8B39BD #BD39AD #BD396B

triadic

#BD39AD #ADBD39 #39ADBD

tetradic

#BD39AD #BD8B39 #39BD49 #396BBD

square

#BD39AD #BD8B39 #39BD49 #396BBD

split-complementary

#BD39AD #6BBD39 #39BD8B

monochromatic

#5F1D57 #8E2B82 #BD39AD #D063C3 #DE92D5

Accessibility & contrast

On white

4.82

#BD39AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.35

#BD39AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD39AD

4.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD39AD	#FFFFFF	#000000	##FFFFFF
##BD39AD	1.00	4.82	4.35	4.82
#FFFFFF	4.82	1.00	21.00	1.00
#000000	4.35	21.00	1.00	21.00
##FFFFFF	4.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3466B0

Deuteranopia (green-blind)

#6479AA

Tritanopia (blue-blind)

#C5456F

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd39ad;
/* rgb */ color: rgb(189, 57, 173);
/* oklch */ color: oklch(57.9% 0.209 333.3);

Tailwind

colors: {
  custom: {
    50: '#d47bc6',
    500: '#bd39ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd39ad;
$custom-light: #d47bc6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd39ad",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 173
  },
  "hsl": {
    "h": 307.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57892,
    "c": 0.2092,
    "h": 333.3
  },
  "luminance": 0.16762
}

Semantic roles & 50–950 ramp

primary

#BD39AD

secondary

#89C990

accent

#DD5C4B

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD39AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →