#BD3960#BD3960

#BD3960 is a mid, vivid pink. Relative luminance 0.146; OKLCH L 54.8% C 0.170 H 6.9°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#BD3960
RGB	rgb(189, 57, 96)
HSL	hsl(342, 54%, 48%)
HSV	hsv(342, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 49.2%, 25.9%)
CIE-LAB	lab(45.07, 55.24, 7.87)
CIE-LCH	lch(45.07, 55.80, 8.10°)
OKLab	oklab(54.83% 0.1684 0.0205)
OKLCH	oklch(54.83% 0.17 6.9)
XYZ	xyz(24.5628, 14.5928, 12.5873)
Luminance	0.1459 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3960 #39BD96

analogous

#BD39A2 #BD3960 #BD5439

triadic

#BD3960 #60BD39 #3960BD

tetradic

#BD3960 #A2BD39 #39BD96 #5439BD

square

#BD3960 #A2BD39 #39BD96 #5439BD

split-complementary

#BD3960 #39BD54 #39A2BD

monochromatic

#5F1D30 #8E2B48 #BD3960 #D06383 #DE92A9

Accessibility & contrast

On white

5.36

#BD3960 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#BD3960 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3960

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3960	#FFFFFF	#000000	##FFFFFF
##BD3960	1.00	5.36	3.92	5.36
#FFFFFF	5.36	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585A61

Deuteranopia (green-blind)

#7A745D

Tritanopia (blue-blind)

#CE2149

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3960;
/* rgb */ color: rgb(189, 57, 96);
/* oklch */ color: oklch(54.8% 0.170 6.9);

Tailwind

colors: {
  custom: {
    50: '#d6798c',
    500: '#bd3960',
    950: '#000000',
  },
}

SCSS

$custom: #bd3960;
$custom-light: #d6798c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3960",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 96
  },
  "hsl": {
    "h": 342.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54833,
    "c": 0.16959,
    "h": 6.9
  },
  "luminance": 0.1459
}

Semantic roles & 50–950 ramp

primary

#BD3960

secondary

#89C9B6

accent

#DDB24B

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#150A0C

muted

#837C7D

Preview Lab

Preview with #BD3960

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →