#BD5439#BD5439

#BD5439 is a mid, vivid red. Relative luminance 0.175; OKLCH L 57.4% C 0.142 H 35.5°. Best body text is #FFFFFF at 4.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD5439
RGB	rgb(189, 84, 57)
HSL	hsl(12, 54%, 48%)
HSV	hsv(12, 70%, 74%)
CMYK	cmyk(0%, 55.6%, 69.8%, 25.9%)
CIE-LAB	lab(48.83, 40.47, 35.97)
CIE-LCH	lch(48.83, 54.15, 41.63°)
OKLab	oklab(57.42% 0.1155 0.0825)
OKLCH	oklch(57.42% 0.142 35.5)
XYZ	xyz(24.8975, 17.4581, 5.9288)
Luminance	0.1746 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD5439 #39A2BD

analogous

#BD3960 #BD5439 #BD9639

triadic

#BD5439 #39BD54 #5439BD

tetradic

#BD5439 #60BD39 #39A2BD #9639BD

square

#BD5439 #60BD39 #39A2BD #9639BD

split-complementary

#BD5439 #39BD96 #3960BD

monochromatic

#5F2A1D #8E3F2B #BD5439 #D07963 #DEA292

Accessibility & contrast

On white

4.68

#BD5439 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.49

#BD5439 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD5439

4.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD5439	#FFFFFF	#000000	##FFFFFF
##BD5439	1.00	4.68	4.49	4.68
#FFFFFF	4.68	1.00	21.00	1.00
#000000	4.49	21.00	1.00	21.00
##FFFFFF	4.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#706636

Deuteranopia (green-blind)

#8A7D36

Tritanopia (blue-blind)

#CF3E4E

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd5439;
/* rgb */ color: rgb(189, 84, 57);
/* oklch */ color: oklch(57.4% 0.142 35.5);

Tailwind

colors: {
  custom: {
    50: '#d78770',
    500: '#bd5439',
    950: '#000000',
  },
}

SCSS

$custom: #bd5439;
$custom-light: #d78770;
$custom-dark: #000000;

JSON

{
  "hex": "#bd5439",
  "rgb": {
    "r": 189,
    "g": 84,
    "b": 57
  },
  "hsl": {
    "h": 12.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.57421,
    "c": 0.14192,
    "h": 35.5
  },
  "luminance": 0.17455
}

Semantic roles & 50–950 ramp

primary

#BD5439

secondary

#89BCC9

accent

#BFDD4B

background

#FEF8F6

surface

#FCF0EC

border

#D5CBC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD5439

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →