#BD393D#BD393D

#BD393D is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.1% C 0.168 H 23.2°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).

Color values

HEX	#BD393D
RGB	rgb(189, 57, 61)
HSL	hsl(358, 54%, 48%)
HSV	hsv(358, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 67.7%, 25.9%)
CIE-LAB	lab(44.36, 52.75, 28.35)
CIE-LCH	lch(44.36, 59.89, 28.26°)
OKLab	oklab(54.07% 0.1547 0.0663)
OKLCH	oklch(54.07% 0.168 23.2)
XYZ	xyz(23.2942, 14.0854, 5.9061)
Luminance	0.1408 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD393D #39BDB9

analogous

#BD397F #BD393D #BD7739

triadic

#BD393D #3DBD39 #393DBD

tetradic

#BD393D #7FBD39 #39BDB9 #7739BD

square

#BD393D #7FBD39 #39BDB9 #7739BD

split-complementary

#BD393D #39BD77 #397FBD

monochromatic

#5F1D1F #8E2B2E #BD393D #D06366 #DE9295

Accessibility & contrast

On white

5.50

#BD393D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#BD393D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD393D

5.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD393D	#FFFFFF	#000000	##FFFFFF
##BD393D	1.00	5.50	3.82	5.50
#FFFFFF	5.50	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E573C

Deuteranopia (green-blind)

#7F7339

Tritanopia (blue-blind)

#D0103C

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd393d;
/* rgb */ color: rgb(189, 57, 61);
/* oklch */ color: oklch(54.1% 0.168 23.2);

Tailwind

colors: {
  custom: {
    50: '#d87872',
    500: '#bd393d',
    950: '#000000',
  },
}

SCSS

$custom: #bd393d;
$custom-light: #d87872;
$custom-dark: #000000;

JSON

{
  "hex": "#bd393d",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 61
  },
  "hsl": {
    "h": 358.182,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54068,
    "c": 0.16836,
    "h": 23.2
  },
  "luminance": 0.14082
}

Semantic roles & 50–950 ramp

primary

#BD393D

secondary

#89C9C7

accent

#DDD94B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD393D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →