#BD397F#BD397F

#BD397F is a mid, vivid pink. Relative luminance 0.153; OKLCH L 55.8% C 0.180 H 351.9°. Best body text is #FFFFFF at 5.18:1 contrast (WCAG AA passes).

Color values

HEX	#BD397F
RGB	rgb(189, 57, 127)
HSL	hsl(328, 54%, 48%)
HSV	hsv(328, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 32.8%, 25.9%)
CIE-LAB	lab(46.02, 58.43, -9.79)
CIE-LCH	lch(46.02, 59.25, 350.49°)
OKLab	oklab(55.84% 0.1786 -0.0253)
OKLCH	oklch(55.84% 0.18 351.9)
XYZ	xyz(26.2816, 15.2804, 21.6399)
Luminance	0.1528 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD397F #39BD77

analogous

#B939BD #BD397F #BD393D

triadic

#BD397F #7FBD39 #397FBD

tetradic

#BD397F #BDB939 #39BD77 #393DBD

square

#BD397F #BDB939 #39BD77 #393DBD

split-complementary

#BD397F #3DBD39 #39BDB9

monochromatic

#5F1D40 #8E2B5F #BD397F #D0639D #DE92BB

Accessibility & contrast

On white

5.18

#BD397F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD397F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD397F

5.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD397F	#FFFFFF	#000000	##FFFFFF
##BD397F	1.00	5.18	4.06	5.18
#FFFFFF	5.18	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5E81

Deuteranopia (green-blind)

#74767C

Tritanopia (blue-blind)

#CB3057

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd397f;
/* rgb */ color: rgb(189, 57, 127);
/* oklch */ color: oklch(55.8% 0.180 351.9);

Tailwind

colors: {
  custom: {
    50: '#d57aa4',
    500: '#bd397f',
    950: '#000000',
  },
}

SCSS

$custom: #bd397f;
$custom-light: #d57aa4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd397f",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 127
  },
  "hsl": {
    "h": 328.182,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55839,
    "c": 0.18035,
    "h": 351.9
  },
  "luminance": 0.15277
}

Semantic roles & 50–950 ramp

primary

#BD397F

secondary

#89C9A7

accent

#DD8F4B

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A0F

muted

#837C7F

Preview Lab

Preview with #BD397F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →