#7739BD#7739BD

#7739BD is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.5% C 0.196 H 300.9°. Best body text is #FFFFFF at 6.76:1 contrast (WCAG AA passes).

Color values

HEX	#7739BD
RGB	rgb(119, 57, 189)
HSL	hsl(268, 54%, 48%)
HSV	hsv(268, 70%, 74%)
CMYK	cmyk(37%, 69.8%, 0%, 25.9%)
CIE-LAB	lab(38.76, 52.42, -59.06)
CIE-LCH	lch(38.76, 78.97, 311.60°)
OKLab	oklab(49.53% 0.1007 -0.1683)
OKLCH	oklch(49.53% 0.196 300.9)
XYZ	xyz(18.2539, 10.5222, 49.2035)
Luminance	0.1052 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7739BD #7FBD39

analogous

#393DBD #7739BD #B939BD

triadic

#7739BD #BD7739 #39BD77

tetradic

#7739BD #BD393D #7FBD39 #39BDB9

square

#7739BD #BD393D #7FBD39 #39BDB9

split-complementary

#7739BD #BDB939 #3DBD39

monochromatic

#3C1D5F #592B8E #7739BD #9663D0 #B692DE

Accessibility & contrast

On white

6.76

#7739BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#7739BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7739BD

6.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7739BD	#FFFFFF	#000000	##FFFFFF
##7739BD	1.00	6.76	3.10	6.76
#FFFFFF	6.76	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BC1

Deuteranopia (green-blind)

#005ABA

Tritanopia (blue-blind)

#685877

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7739bd;
/* rgb */ color: rgb(119, 57, 189);
/* oklch */ color: oklch(49.5% 0.196 300.9);

Tailwind

colors: {
  custom: {
    50: '#a474d2',
    500: '#7739bd',
    950: '#000000',
  },
}

SCSS

$custom: #7739bd;
$custom-light: #a474d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7739bd",
  "rgb": {
    "r": 119,
    "g": 57,
    "b": 189
  },
  "hsl": {
    "h": 268.182,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.4953,
    "c": 0.19613,
    "h": 300.9
  },
  "luminance": 0.10522
}

Semantic roles & 50–950 ramp

primary

#7739BD

secondary

#ABC989

accent

#DD4B98

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7739BD

Body copy rendered with the generated semantic roles for this colour.

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