#BD393B#BD393B

#BD393B is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.0% C 0.169 H 24.0°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#BD393B
RGB	rgb(189, 57, 59)
HSL	hsl(359, 54%, 48%)
HSV	hsv(359, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 68.8%, 25.9%)
CIE-LAB	lab(44.32, 52.64, 29.51)
CIE-LCH	lch(44.32, 60.35, 29.27°)
OKLab	oklab(54.04% 0.154 0.0686)
OKLCH	oklch(54.04% 0.169 24)
XYZ	xyz(23.2413, 14.0642, 5.6277)
Luminance	0.1406 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD393B #39BDBB

analogous

#BD397D #BD393B #BD7939

triadic

#BD393B #3BBD39 #393BBD

tetradic

#BD393B #7DBD39 #39BDBB #7939BD

square

#BD393B #7DBD39 #39BDBB #7939BD

split-complementary

#BD393B #39BD79 #397DBD

monochromatic

#5F1D1E #8E2B2C #BD393B #D06365 #DE9293

Accessibility & contrast

On white

5.51

#BD393B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#BD393B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD393B

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD393B	#FFFFFF	#000000	##FFFFFF
##BD393B	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E573A

Deuteranopia (green-blind)

#7F7337

Tritanopia (blue-blind)

#D00F3B

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd393b;
/* rgb */ color: rgb(189, 57, 59);
/* oklch */ color: oklch(54.0% 0.169 24.0);

Tailwind

colors: {
  custom: {
    50: '#d97871',
    500: '#bd393b',
    950: '#000000',
  },
}

SCSS

$custom: #bd393b;
$custom-light: #d97871;
$custom-dark: #000000;

JSON

{
  "hex": "#bd393b",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 59
  },
  "hsl": {
    "h": 359.091,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54036,
    "c": 0.16858,
    "h": 24
  },
  "luminance": 0.14061
}

Semantic roles & 50–950 ramp

primary

#BD393B

secondary

#89C9C8

accent

#DDDB4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD393B

Body copy rendered with the generated semantic roles for this colour.

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