#7939BD#7939BD

#7939BD is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.8% C 0.196 H 301.8°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).

Color values

HEX	#7939BD
RGB	rgb(121, 57, 189)
HSL	hsl(269, 54%, 48%)
HSV	hsv(269, 70%, 74%)
CMYK	cmyk(36%, 69.8%, 0%, 25.9%)
CIE-LAB	lab(39.01, 52.81, -58.64)
CIE-LCH	lch(39.01, 78.92, 312.01°)
OKLab	oklab(49.76% 0.1035 -0.167)
OKLCH	oklch(49.76% 0.196 301.8)
XYZ	xyz(18.5314, 10.6653, 49.2165)
Luminance	0.1066 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7939BD #7DBD39

analogous

#393BBD #7939BD #BB39BD

triadic

#7939BD #BD7939 #39BD79

tetradic

#7939BD #BD393B #7DBD39 #39BDBB

square

#7939BD #BD393B #7DBD39 #39BDBB

split-complementary

#7939BD #BDBB39 #3BBD39

monochromatic

#3D1D5F #5B2B8E #7939BD #9863D0 #B792DE

Accessibility & contrast

On white

6.70

#7939BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#7939BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7939BD

6.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7939BD	#FFFFFF	#000000	##FFFFFF
##7939BD	1.00	6.70	3.13	6.70
#FFFFFF	6.70	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BC1

Deuteranopia (green-blind)

#005BBA

Tritanopia (blue-blind)

#6B5877

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7939bd;
/* rgb */ color: rgb(121, 57, 189);
/* oklch */ color: oklch(49.8% 0.196 301.8);

Tailwind

colors: {
  custom: {
    50: '#a574d2',
    500: '#7939bd',
    950: '#000000',
  },
}

SCSS

$custom: #7939bd;
$custom-light: #a574d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7939bd",
  "rgb": {
    "r": 121,
    "g": 57,
    "b": 189
  },
  "hsl": {
    "h": 269.091,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.4976,
    "c": 0.19649,
    "h": 301.8
  },
  "luminance": 0.10665
}

Semantic roles & 50–950 ramp

primary

#7939BD

secondary

#AAC989

accent

#DD4B96

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7939BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →