#BD397D#BD397D

#BD397D is a mid, vivid pink. Relative luminance 0.152; OKLCH L 55.8% C 0.179 H 352.9°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#BD397D
RGB	rgb(189, 57, 125)
HSL	hsl(329, 54%, 48%)
HSV	hsv(329, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 33.9%, 25.9%)
CIE-LAB	lab(45.95, 58.20, -8.68)
CIE-LCH	lch(45.95, 58.84, 351.52°)
OKLab	oklab(55.77% 0.178 -0.0223)
OKLCH	oklch(55.77% 0.179 352.9)
XYZ	xyz(26.1526, 15.2287, 20.9603)
Luminance	0.1523 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD397D #39BD79

analogous

#BB39BD #BD397D #BD393B

triadic

#BD397D #7DBD39 #397DBD

tetradic

#BD397D #BDBB39 #39BD79 #393BBD

square

#BD397D #BDBB39 #39BD79 #393BBD

split-complementary

#BD397D #3BBD39 #39BDBB

monochromatic

#5F1D3F #8E2B5E #BD397D #D0639B #DE92B9

Accessibility & contrast

On white

5.19

#BD397D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#BD397D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD397D

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD397D	#FFFFFF	#000000	##FFFFFF
##BD397D	1.00	5.19	4.05	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5E7F

Deuteranopia (green-blind)

#74767A

Tritanopia (blue-blind)

#CB2F56

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd397d;
/* rgb */ color: rgb(189, 57, 125);
/* oklch */ color: oklch(55.8% 0.179 352.9);

Tailwind

colors: {
  custom: {
    50: '#d579a2',
    500: '#bd397d',
    950: '#000000',
  },
}

SCSS

$custom: #bd397d;
$custom-light: #d579a2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd397d",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 125
  },
  "hsl": {
    "h": 329.091,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55765,
    "c": 0.1794,
    "h": 352.9
  },
  "luminance": 0.15226
}

Semantic roles & 50–950 ramp

primary

#BD397D

secondary

#89C9A8

accent

#DD924B

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0F

muted

#837C7E

Preview Lab

Preview with #BD397D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →