#BD3877#BD3877

#BD3877 is a mid, vivid pink. Relative luminance 0.150; OKLCH L 55.5% C 0.178 H 355.6°. Best body text is #FFFFFF at 5.26:1 contrast (WCAG AA passes).

Color values

HEX	#BD3877
RGB	rgb(189, 56, 119)
HSL	hsl(332, 54%, 48%)
HSV	hsv(332, 70%, 74%)
CMYK	cmyk(0%, 70.4%, 37%, 25.9%)
CIE-LAB	lab(45.61, 57.90, -5.51)
CIE-LCH	lch(45.61, 58.16, 354.56°)
OKLab	oklab(55.45% 0.1774 -0.0138)
OKLCH	oklch(55.45% 0.178 355.6)
XYZ	xyz(25.7318, 14.9821, 18.9860)
Luminance	0.1498 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3877 #38BD7E

analogous

#BD38B9 #BD3877 #BD3B38

triadic

#BD3877 #77BD38 #3877BD

tetradic

#BD3877 #B9BD38 #38BD7E #3B38BD

square

#BD3877 #B9BD38 #38BD7E #3B38BD

split-complementary

#BD3877 #38BD3B #38B9BD

monochromatic

#5F1C3C #8E2A59 #BD3877 #D06296 #DE91B6

Accessibility & contrast

On white

5.26

#BD3877 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#BD3877 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3877

5.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3877	#FFFFFF	#000000	##FFFFFF
##BD3877	1.00	5.26	4.00	5.26
#FFFFFF	5.26	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#515C79

Deuteranopia (green-blind)

#757574

Tritanopia (blue-blind)

#CC2B53

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3877;
/* rgb */ color: rgb(189, 56, 119);
/* oklch */ color: oklch(55.5% 0.178 355.6);

Tailwind

colors: {
  custom: {
    50: '#d6799e',
    500: '#bd3877',
    950: '#000000',
  },
}

SCSS

$custom: #bd3877;
$custom-light: #d6799e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3877",
  "rgb": {
    "r": 189,
    "g": 56,
    "b": 119
  },
  "hsl": {
    "h": 331.579,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.55451,
    "c": 0.17795,
    "h": 355.6
  },
  "luminance": 0.14979
}

Semantic roles & 50–950 ramp

primary

#BD3877

secondary

#87C9AA

accent

#DE984A

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3877

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →