#BD3777#BD3777

#BD3777 is a mid, vivid pink. Relative luminance 0.149; OKLCH L 55.4% C 0.179 H 355.4°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#BD3777
RGB	rgb(189, 55, 119)
HSL	hsl(331, 55%, 48%)
HSV	hsv(331, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 37%, 25.9%)
CIE-LAB	lab(45.48, 58.26, -5.71)
CIE-LCH	lch(45.48, 58.54, 354.41°)
OKLab	oklab(55.35% 0.1786 -0.0143)
OKLCH	oklch(55.35% 0.179 355.4)
XYZ	xyz(25.6839, 14.8862, 18.9700)
Luminance	0.1488 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3777 #37BD7D

analogous

#BD37BA #BD3777 #BD3A37

triadic

#BD3777 #77BD37 #3777BD

tetradic

#BD3777 #BABD37 #37BD7D #3A37BD

square

#BD3777 #BABD37 #37BD7D #3A37BD

split-complementary

#BD3777 #37BD3A #37BABD

monochromatic

#5E1B3B #8E2959 #BD3777 #D16096 #DF90B5

Accessibility & contrast

On white

5.28

#BD3777 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BD3777 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3777

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3777	#FFFFFF	#000000	##FFFFFF
##BD3777	1.00	5.28	3.98	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#505C79

Deuteranopia (green-blind)

#757574

Tritanopia (blue-blind)

#CC2A52

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3777;
/* rgb */ color: rgb(189, 55, 119);
/* oklch */ color: oklch(55.4% 0.179 355.4);

Tailwind

colors: {
  custom: {
    50: '#d6789e',
    500: '#bd3777',
    950: '#000000',
  },
}

SCSS

$custom: #bd3777;
$custom-light: #d6789e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3777",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 119
  },
  "hsl": {
    "h": 331.343,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.55354,
    "c": 0.17915,
    "h": 355.4
  },
  "luminance": 0.14883
}

Semantic roles & 50–950 ramp

primary

#BD3777

secondary

#86C9A9

accent

#DE974A

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3777

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →