#BD37BA#BD37BA

#BD37BA is a mid, highly saturated purple. Relative luminance 0.171; OKLCH L 58.4% C 0.221 H 328.9°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#BD37BA
RGB	rgb(189, 55, 186)
HSL	hsl(301, 55%, 48%)
HSV	hsv(301, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 1.6%, 25.9%)
CIE-LAB	lab(48.38, 67.45, -41.31)
CIE-LCH	lch(48.38, 79.10, 328.51°)
OKLab	oklab(58.41% 0.1895 -0.1142)
OKLCH	oklch(58.41% 0.221 328.9)
XYZ	xyz(31.2151, 17.0987, 48.1011)
Luminance	0.1710 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37BA #37BD3A

analogous

#7D37BD #BD37BA #BD3777

triadic

#BD37BA #BABD37 #37BABD

tetradic

#BD37BA #BD7D37 #37BD3A #3777BD

square

#BD37BA #BD7D37 #37BD3A #3777BD

split-complementary

#BD37BA #77BD37 #37BD7D

monochromatic

#5E1B5D #8E298B #BD37BA #D160CE #DF90DD

Accessibility & contrast

On white

4.75

#BD37BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#BD37BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37BA

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37BA	#FFFFFF	#000000	##FFFFFF
##BD37BA	1.00	4.75	4.42	4.75
#FFFFFF	4.75	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2367BE

Deuteranopia (green-blind)

#5C79B7

Tritanopia (blue-blind)

#C34A75

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd37ba;
/* rgb */ color: rgb(189, 55, 186);
/* oklch */ color: oklch(58.4% 0.221 328.9);

Tailwind

colors: {
  custom: {
    50: '#d57acf',
    500: '#bd37ba',
    950: '#000000',
  },
}

SCSS

$custom: #bd37ba;
$custom-light: #d57acf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37ba",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 186
  },
  "hsl": {
    "h": 301.343,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.58412,
    "c": 0.22124,
    "h": 328.9
  },
  "luminance": 0.17096
}

Semantic roles & 50–950 ramp

primary

#BD37BA

secondary

#86C988

accent

#DE4D4A

background

#FDF7FC

surface

#FBEEF9

border

#D4C9D2

text

#150A14

muted

#837C82

Preview Lab

Preview with #BD37BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →