#BD3774#BD3774

#BD3774 is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.3% C 0.178 H 356.8°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#BD3774
RGB	rgb(189, 55, 116)
HSL	hsl(333, 55%, 48%)
HSV	hsv(333, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 38.6%, 25.9%)
CIE-LAB	lab(45.38, 57.94, -4.01)
CIE-LCH	lch(45.38, 58.08, 356.04°)
OKLab	oklab(55.25% 0.1777 -0.0098)
OKLCH	oklch(55.25% 0.178 356.8)
XYZ	xyz(25.5065, 14.8152, 18.0360)
Luminance	0.1481 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3774 #37BD80

analogous

#BD37B7 #BD3774 #BD3D37

triadic

#BD3774 #74BD37 #3774BD

tetradic

#BD3774 #B7BD37 #37BD80 #3D37BD

square

#BD3774 #B7BD37 #37BD80 #3D37BD

split-complementary

#BD3774 #37BD3D #37B7BD

monochromatic

#5E1B3A #8E2957 #BD3774 #D16094 #DF90B4

Accessibility & contrast

On white

5.30

#BD3774 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD3774 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3774

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3774	#FFFFFF	#000000	##FFFFFF
##BD3774	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#515B76

Deuteranopia (green-blind)

#767571

Tritanopia (blue-blind)

#CC2851

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3774;
/* rgb */ color: rgb(189, 55, 116);
/* oklch */ color: oklch(55.3% 0.178 356.8);

Tailwind

colors: {
  custom: {
    50: '#d6789b',
    500: '#bd3774',
    950: '#000000',
  },
}

SCSS

$custom: #bd3774;
$custom-light: #d6789b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3774",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 116
  },
  "hsl": {
    "h": 332.687,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.5525,
    "c": 0.17792,
    "h": 356.8
  },
  "luminance": 0.14812
}

Semantic roles & 50–950 ramp

primary

#BD3774

secondary

#86C9AB

accent

#DE9B4A

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →