#BD37B7#BD37B7

#BD37B7 is a mid, highly saturated purple. Relative luminance 0.170; OKLCH L 58.2% C 0.219 H 329.9°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD37B7
RGB	rgb(189, 55, 183)
HSL	hsl(303, 55%, 48%)
HSV	hsv(303, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 3.2%, 25.9%)
CIE-LAB	lab(48.23, 66.97, -39.81)
CIE-LCH	lch(48.23, 77.91, 329.27°)
OKLab	oklab(58.25% 0.1894 -0.1099)
OKLCH	oklch(58.25% 0.219 329.9)
XYZ	xyz(30.8995, 16.9724, 46.4391)
Luminance	0.1697 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37B7 #37BD3D

analogous

#8037BD #BD37B7 #BD3774

triadic

#BD37B7 #B7BD37 #37B7BD

tetradic

#BD37B7 #BD8037 #37BD3D #3774BD

square

#BD37B7 #BD8037 #37BD3D #3774BD

split-complementary

#BD37B7 #74BD37 #37BD80

monochromatic

#5E1B5B #8E2989 #BD37B7 #D160CC #DF90DB

Accessibility & contrast

On white

4.78

#BD37B7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#BD37B7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37B7

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37B7	#FFFFFF	#000000	##FFFFFF
##BD37B7	1.00	4.78	4.39	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2767BB

Deuteranopia (green-blind)

#5E79B4

Tritanopia (blue-blind)

#C44873

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd37b7;
/* rgb */ color: rgb(189, 55, 183);
/* oklch */ color: oklch(58.2% 0.219 329.9);

Tailwind

colors: {
  custom: {
    50: '#d57acd',
    500: '#bd37b7',
    950: '#000000',
  },
}

SCSS

$custom: #bd37b7;
$custom-light: #d57acd;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37b7",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 183
  },
  "hsl": {
    "h": 302.687,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.58247,
    "c": 0.21896,
    "h": 329.9
  },
  "luminance": 0.1697
}

Semantic roles & 50–950 ramp

primary

#BD37B7

secondary

#86C989

accent

#DE504A

background

#FDF7FC

surface

#FBEEF9

border

#D4C9D2

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD37B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →