#BD3D37#BD3D37

#BD3D37 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.4% C 0.165 H 26.8°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#BD3D37
RGB	rgb(189, 61, 55)
HSL	hsl(3, 55%, 48%)
HSV	hsv(3, 71%, 74%)
CMYK	cmyk(0%, 67.7%, 70.9%, 25.9%)
CIE-LAB	lab(44.85, 50.85, 32.49)
CIE-LCH	lch(44.85, 60.34, 32.58°)
OKLab	oklab(54.41% 0.1475 0.0745)
OKLCH	oklch(54.41% 0.165 26.8)
XYZ	xyz(23.3471, 14.4355, 5.1707)
Luminance	0.1443 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3D37 #37B7BD

analogous

#BD3774 #BD3D37 #BD8037

triadic

#BD3D37 #37BD3D #3D37BD

tetradic

#BD3D37 #74BD37 #37B7BD #8037BD

square

#BD3D37 #74BD37 #37B7BD #8037BD

split-complementary

#BD3D37 #37BD80 #3774BD

monochromatic

#5E1E1B #8E2E29 #BD3D37 #D16560 #DF9390

Accessibility & contrast

On white

5.40

#BD3D37 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BD3D37 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3D37

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3D37	#FFFFFF	#000000	##FFFFFF
##BD3D37	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615935

Deuteranopia (green-blind)

#817433

Tritanopia (blue-blind)

#D0183D

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3d37;
/* rgb */ color: rgb(189, 61, 55);
/* oklch */ color: oklch(54.4% 0.165 26.8);

Tailwind

colors: {
  custom: {
    50: '#d97a6e',
    500: '#bd3d37',
    950: '#000000',
  },
}

SCSS

$custom: #bd3d37;
$custom-light: #d97a6e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3d37",
  "rgb": {
    "r": 189,
    "g": 61,
    "b": 55
  },
  "hsl": {
    "h": 2.687,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54411,
    "c": 0.16523,
    "h": 26.8
  },
  "luminance": 0.14432
}

Semantic roles & 50–950 ramp

primary

#BD3D37

secondary

#86C6C9

accent

#D8DE4A

background

#FEF7F6

surface

#FDEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD3D37

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →