#BD3771#BD3771

#BD3771 is a mid, vivid pink. Relative luminance 0.147; OKLCH L 55.1% C 0.177 H 358.3°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#BD3771
RGB	rgb(189, 55, 113)
HSL	hsl(334, 55%, 48%)
HSV	hsv(334, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 40.2%, 25.9%)
CIE-LAB	lab(45.29, 57.62, -2.31)
CIE-LCH	lch(45.29, 57.67, 357.71°)
OKLab	oklab(55.15% 0.1767 -0.0053)
OKLCH	oklch(55.15% 0.177 358.3)
XYZ	xyz(25.3348, 14.7466, 17.1318)
Luminance	0.1474 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3771 #37BD83

analogous

#BD37B4 #BD3771 #BD4037

triadic

#BD3771 #71BD37 #3771BD

tetradic

#BD3771 #B4BD37 #37BD83 #4037BD

square

#BD3771 #B4BD37 #37BD83 #4037BD

split-complementary

#BD3771 #37BD40 #37B4BD

monochromatic

#5E1B38 #8E2955 #BD3771 #D16091 #DF90B2

Accessibility & contrast

On white

5.32

#BD3771 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BD3771 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3771

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3771	#FFFFFF	#000000	##FFFFFF
##BD3771	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525B73

Deuteranopia (green-blind)

#76746E

Tritanopia (blue-blind)

#CC274F

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3771;
/* rgb */ color: rgb(189, 55, 113);
/* oklch */ color: oklch(55.1% 0.177 358.3);

Tailwind

colors: {
  custom: {
    50: '#d67899',
    500: '#bd3771',
    950: '#000000',
  },
}

SCSS

$custom: #bd3771;
$custom-light: #d67899;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3771",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 113
  },
  "hsl": {
    "h": 334.03,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.55149,
    "c": 0.17678,
    "h": 358.3
  },
  "luminance": 0.14743
}

Semantic roles & 50–950 ramp

primary

#BD3771

secondary

#86C9AC

accent

#DE9E4A

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3771

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →