#BD4037#BD4037

#BD4037 is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.162 H 27.8°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#BD4037
RGB	rgb(189, 64, 55)
HSL	hsl(4, 55%, 48%)
HSV	hsv(4, 71%, 74%)
CMYK	cmyk(0%, 66.1%, 70.9%, 25.9%)
CIE-LAB	lab(45.31, 49.60, 33.03)
CIE-LCH	lch(45.31, 59.59, 33.66°)
OKLab	oklab(54.76% 0.1436 0.0757)
OKLCH	oklch(54.76% 0.162 27.8)
XYZ	xyz(23.5118, 14.7648, 5.2255)
Luminance	0.1476 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4037 #37B4BD

analogous

#BD3771 #BD4037 #BD8337

triadic

#BD4037 #37BD40 #4037BD

tetradic

#BD4037 #71BD37 #37B4BD #8337BD

square

#BD4037 #71BD37 #37B4BD #8337BD

split-complementary

#BD4037 #37BD83 #3771BD

monochromatic

#5E201B #8E3029 #BD4037 #D16860 #DF9590

Accessibility & contrast

On white

5.31

#BD4037 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BD4037 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4037

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4037	#FFFFFF	#000000	##FFFFFF
##BD4037	1.00	5.31	3.95	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635A35

Deuteranopia (green-blind)

#827533

Tritanopia (blue-blind)

#D01F3F

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd4037;
/* rgb */ color: rgb(189, 64, 55);
/* oklch */ color: oklch(54.8% 0.162 27.8);

Tailwind

colors: {
  custom: {
    50: '#d97b6e',
    500: '#bd4037',
    950: '#000000',
  },
}

SCSS

$custom: #bd4037;
$custom-light: #d97b6e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4037",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 55
  },
  "hsl": {
    "h": 4.03,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54755,
    "c": 0.16229,
    "h": 27.8
  },
  "luminance": 0.14761
}

Semantic roles & 50–950 ramp

primary

#BD4037

secondary

#86C5C9

accent

#D4DE4A

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4037

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →