#BD37B4#BD37B4

#BD37B4 is a mid, highly saturated purple. Relative luminance 0.168; OKLCH L 58.1% C 0.217 H 330.9°. Best body text is #FFFFFF at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#BD37B4
RGB	rgb(189, 55, 180)
HSL	hsl(304, 55%, 48%)
HSV	hsv(304, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 4.8%, 25.9%)
CIE-LAB	lab(48.07, 66.49, -38.30)
CIE-LCH	lch(48.07, 76.74, 330.06°)
OKLab	oklab(58.08% 0.1893 -0.1055)
OKLCH	oklch(58.08% 0.217 330.9)
XYZ	xyz(30.5906, 16.8489, 44.8122)
Luminance	0.1685 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37B4 #37BD40

analogous

#8337BD #BD37B4 #BD3771

triadic

#BD37B4 #B4BD37 #37B4BD

tetradic

#BD37B4 #BD8337 #37BD40 #3771BD

square

#BD37B4 #BD8337 #37BD40 #3771BD

split-complementary

#BD37B4 #71BD37 #37BD83

monochromatic

#5E1B5A #8E2987 #BD37B4 #D160C9 #DF90D9

Accessibility & contrast

On white

4.81

#BD37B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.37

#BD37B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37B4

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37B4	#FFFFFF	#000000	##FFFFFF
##BD37B4	1.00	4.81	4.37	4.81
#FFFFFF	4.81	1.00	21.00	1.00
#000000	4.37	21.00	1.00	21.00
##FFFFFF	4.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B66B7

Deuteranopia (green-blind)

#6079B1

Tritanopia (blue-blind)

#C44772

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd37b4;
/* rgb */ color: rgb(189, 55, 180);
/* oklch */ color: oklch(58.1% 0.217 330.9);

Tailwind

colors: {
  custom: {
    50: '#d57acb',
    500: '#bd37b4',
    950: '#000000',
  },
}

SCSS

$custom: #bd37b4;
$custom-light: #d57acb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37b4",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 180
  },
  "hsl": {
    "h": 304.03,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.58084,
    "c": 0.2167,
    "h": 330.9
  },
  "luminance": 0.16846
}

Semantic roles & 50–950 ramp

primary

#BD37B4

secondary

#86C98B

accent

#DE544A

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD37B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →