#BD3764#BD3764

#BD3764 is a mid, vivid pink. Relative luminance 0.145; OKLCH L 54.7% C 0.173 H 4.6°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#BD3764
RGB	rgb(189, 55, 100)
HSL	hsl(340, 55%, 48%)
HSV	hsv(340, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 47.1%, 25.9%)
CIE-LAB	lab(44.91, 56.35, 5.16)
CIE-LCH	lch(44.91, 56.59, 5.23°)
OKLab	oklab(54.75% 0.1722 0.0138)
OKLCH	oklch(54.75% 0.173 4.6)
XYZ	xyz(24.6547, 14.4745, 13.5497)
Luminance	0.1447 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3764 #37BD90

analogous

#BD37A7 #BD3764 #BD4D37

triadic

#BD3764 #64BD37 #3764BD

tetradic

#BD3764 #A7BD37 #37BD90 #4D37BD

square

#BD3764 #A7BD37 #37BD90 #4D37BD

split-complementary

#BD3764 #37BD4D #37A7BD

monochromatic

#5E1B32 #8E294B #BD3764 #D16086 #DF90AA

Accessibility & contrast

On white

5.39

#BD3764 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BD3764 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3764

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3764	#FFFFFF	#000000	##FFFFFF
##BD3764	1.00	5.39	3.89	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#555965

Deuteranopia (green-blind)

#797461

Tritanopia (blue-blind)

#CD204A

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3764;
/* rgb */ color: rgb(189, 55, 100);
/* oklch */ color: oklch(54.7% 0.173 4.6);

Tailwind

colors: {
  custom: {
    50: '#d6788f',
    500: '#bd3764',
    950: '#000000',
  },
}

SCSS

$custom: #bd3764;
$custom-light: #d6788f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3764",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 100
  },
  "hsl": {
    "h": 339.851,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.54745,
    "c": 0.17278,
    "h": 4.6
  },
  "luminance": 0.14471
}

Semantic roles & 50–950 ramp

primary

#BD3764

secondary

#86C9B3

accent

#DEAC4A

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#150A0C

muted

#837C7D

Preview Lab

Preview with #BD3764

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →