#BD37A7#BD37A7

#BD37A7 is a mid, highly saturated purple. Relative luminance 0.163; OKLCH L 57.4% C 0.207 H 335.4°. Best body text is #FFFFFF at 4.92:1 contrast (WCAG AA passes).

Color values

HEX	#BD37A7
RGB	rgb(189, 55, 167)
HSL	hsl(310, 55%, 48%)
HSV	hsv(310, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 11.6%, 25.9%)
CIE-LAB	lab(47.42, 64.50, -31.66)
CIE-LCH	lch(47.42, 71.85, 333.85°)
OKLab	oklab(57.41% 0.1884 -0.0864)
OKLCH	oklch(57.41% 0.207 335.4)
XYZ	xyz(29.3279, 16.3438, 38.1618)
Luminance	0.1634 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD37A7 #37BD4D

analogous

#9037BD #BD37A7 #BD3764

triadic

#BD37A7 #A7BD37 #37A7BD

tetradic

#BD37A7 #BD9037 #37BD4D #3764BD

square

#BD37A7 #BD9037 #37BD4D #3764BD

split-complementary

#BD37A7 #64BD37 #37BD90

monochromatic

#5E1B53 #8E297D #BD37A7 #D160BE #DF90D2

Accessibility & contrast

On white

4.92

#BD37A7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.27

#BD37A7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD37A7

4.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD37A7	#FFFFFF	#000000	##FFFFFF
##BD37A7	1.00	4.92	4.27	4.92
#FFFFFF	4.92	1.00	21.00	1.00
#000000	4.27	21.00	1.00	21.00
##FFFFFF	4.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3764AA

Deuteranopia (green-blind)

#6678A4

Tritanopia (blue-blind)

#C6416B

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd37a7;
/* rgb */ color: rgb(189, 55, 167);
/* oklch */ color: oklch(57.4% 0.207 335.4);

Tailwind

colors: {
  custom: {
    50: '#d57ac1',
    500: '#bd37a7',
    950: '#000000',
  },
}

SCSS

$custom: #bd37a7;
$custom-light: #d57ac1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd37a7",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 167
  },
  "hsl": {
    "h": 309.851,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.57407,
    "c": 0.20722,
    "h": 335.4
  },
  "luminance": 0.16341
}

Semantic roles & 50–950 ramp

primary

#BD37A7

secondary

#86C991

accent

#DE624A

background

#FDF7FB

surface

#FBEEF7

border

#D4C9D0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD37A7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →