#BD4D37#BD4D37

#BD4D37 is a mid, vivid red. Relative luminance 0.164; OKLCH L 56.4% C 0.149 H 32.9°. Best body text is #FFFFFF at 4.91:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D37
RGB	rgb(189, 77, 55)
HSL	hsl(10, 55%, 48%)
HSV	hsv(10, 71%, 74%)
CMYK	cmyk(0%, 59.3%, 70.9%, 25.9%)
CIE-LAB	lab(47.50, 43.76, 35.56)
CIE-LCH	lch(47.50, 56.39, 39.09°)
OKLab	oklab(56.41% 0.1253 0.0812)
OKLCH	oklch(56.41% 0.149 32.9)
XYZ	xyz(24.3322, 16.4057, 5.4990)
Luminance	0.1640 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D37 #37A7BD

analogous

#BD3764 #BD4D37 #BD9037

triadic

#BD4D37 #37BD4D #4D37BD

tetradic

#BD4D37 #64BD37 #37A7BD #9037BD

square

#BD4D37 #64BD37 #37A7BD #9037BD

split-complementary

#BD4D37 #37BD90 #3764BD

monochromatic

#5E261B #8E3A29 #BD4D37 #D17360 #DF9D90

Accessibility & contrast

On white

4.91

#BD4D37 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#BD4D37 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D37

4.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D37	#FFFFFF	#000000	##FFFFFF
##BD4D37	1.00	4.91	4.28	4.91
#FFFFFF	4.91	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#6B6134

Deuteranopia (green-blind)

#877A34

Tritanopia (blue-blind)

#CF3448

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd4d37;
/* rgb */ color: rgb(189, 77, 55);
/* oklch */ color: oklch(56.4% 0.149 32.9);

Tailwind

colors: {
  custom: {
    50: '#d8836f',
    500: '#bd4d37',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d37;
$custom-light: #d8836f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d37",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 55
  },
  "hsl": {
    "h": 9.851,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.56406,
    "c": 0.14933,
    "h": 32.9
  },
  "luminance": 0.16402
}

Semantic roles & 50–950 ramp

primary

#BD4D37

secondary

#86BEC9

accent

#C6DE4A

background

#FEF8F6

surface

#FCEFEC

border

#D5CAC7

text

#160B07

muted

#847C7A

Preview Lab

Preview with #BD4D37

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →