#BD3729#BD3729

#BD3729 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.6% C 0.173 H 29.8°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#BD3729
RGB	rgb(189, 55, 41)
HSL	hsl(6, 64%, 45%)
HSV	hsv(6, 78%, 74%)
CMYK	cmyk(0%, 70.9%, 78.3%, 25.9%)
CIE-LAB	lab(43.82, 52.62, 39.27)
CIE-LCH	lch(43.82, 65.66, 36.73°)
OKLab	oklab(53.59% 0.1502 0.0859)
OKLCH	oklch(53.59% 0.173 29.8)
XYZ	xyz(22.7553, 13.7148, 3.5464)
Luminance	0.1371 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3729 #29AFBD

analogous

#BD2965 #BD3729 #BD8129

triadic

#BD3729 #29BD37 #3729BD

tetradic

#BD3729 #65BD29 #29AFBD #8129BD

square

#BD3729 #65BD29 #29AFBD #8129BD

split-complementary

#BD3729 #29BD81 #2965BD

monochromatic

#581A13 #8B281E #BD3729 #D8594B #E3877D

Accessibility & contrast

On white

5.61

#BD3729 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#BD3729 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3729

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3729	#FFFFFF	#000000	##FFFFFF
##BD3729	1.00	5.61	3.74	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5526

Deuteranopia (green-blind)

#807223

Tritanopia (blue-blind)

#D00035

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3729;
/* rgb */ color: rgb(189, 55, 41);
/* oklch */ color: oklch(53.6% 0.173 29.8);

Tailwind

colors: {
  custom: {
    50: '#da7764',
    500: '#bd3729',
    950: '#000000',
  },
}

SCSS

$custom: #bd3729;
$custom-light: #da7764;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3729",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 41
  },
  "hsl": {
    "h": 5.676,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53587,
    "c": 0.17302,
    "h": 29.8
  },
  "luminance": 0.13711
}

Semantic roles & 50–950 ramp

primary

#BD3729

secondary

#77C3CB

accent

#D8E740

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#170905

muted

#857B7A

Preview Lab

Preview with #BD3729

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →