#BD2965#BD2965

#BD2965 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.6% C 0.188 H 1.9°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX#BD2965
RGBrgb(189, 41, 101)
HSLhsl(336, 64%, 45%)
HSVhsv(336, 78%, 74%)
CMYKcmyk(0%, 78.3%, 46.6%, 25.9%)
CIE-LABlab(43.28, 61.07, 2.20)
CIE-LCHlch(43.28, 61.11, 2.06°)
OKLaboklab(53.56% 0.1874 0.0063)
OKLCHoklch(53.56% 0.188 1.9)
XYZxyz(24.1302, 13.3476, 13.6151)
Luminance0.1334 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD2965 #29BD81
analogous
#BD29AF #BD2965 #BD3729
triadic
#BD2965 #65BD29 #2965BD
tetradic
#BD2965 #AFBD29 #29BD81 #3729BD
square
#BD2965 #AFBD29 #29BD81 #3729BD
split-complementary
#BD2965 #29BD37 #29AFBD
monochromatic
#58132F #8B1E4A #BD2965 #D84B84 #E37DA7

Accessibility & contrast

On white

5.72
#BD2965 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.67
#BD2965 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2965
5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD2965#FFFFFF#000000##FFFFFF
##BD29651.005.723.675.72
#FFFFFF5.721.0021.001.00
#0000003.6721.001.0021.00
##FFFFFF5.721.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4D5466
Deuteranopia (green-blind)
#757162
Tritanopia (blue-blind)
#CE0044
Achromatopsia (no color)
#666666

Design tokens & code

CSS
--color: #bd2965;
/* rgb */ color: rgb(189, 41, 101);
/* oklch */ color: oklch(53.6% 0.188 1.9);
Tailwind
colors: {
  custom: {
    50: '#d77290',
    500: '#bd2965',
    950: '#000000',
  },
}
SCSS
$custom: #bd2965;
$custom-light: #d77290;
$custom-dark: #000000;
JSON
{
  "hex": "#bd2965",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 101
  },
  "hsl": {
    "h": 335.676,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53558,
    "c": 0.18755,
    "h": 1.9
  },
  "luminance": 0.13344
}

Semantic roles & 50–950 ramp

primary
#BD2965
secondary
#77CBA9
accent
#E7A440
background
#FEF7F8
surface
#FCEDF0
border
#D5C8CB
text
#16090C
muted
#847B7D

Preview Lab

Preview with #BD2965

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD2965 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva