#BD2965#BD2965

#BD2965 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.6% C 0.188 H 1.9°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#BD2965
RGB	rgb(189, 41, 101)
HSL	hsl(336, 64%, 45%)
HSV	hsv(336, 78%, 74%)
CMYK	cmyk(0%, 78.3%, 46.6%, 25.9%)
CIE-LAB	lab(43.28, 61.07, 2.20)
CIE-LCH	lch(43.28, 61.11, 2.06°)
OKLab	oklab(53.56% 0.1874 0.0063)
OKLCH	oklch(53.56% 0.188 1.9)
XYZ	xyz(24.1302, 13.3476, 13.6151)
Luminance	0.1334 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2965 #29BD81

analogous

#BD29AF #BD2965 #BD3729

triadic

#BD2965 #65BD29 #2965BD

tetradic

#BD2965 #AFBD29 #29BD81 #3729BD

square

#BD2965 #AFBD29 #29BD81 #3729BD

split-complementary

#BD2965 #29BD37 #29AFBD

monochromatic

#58132F #8B1E4A #BD2965 #D84B84 #E37DA7

Accessibility & contrast

On white

5.72

#BD2965 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#BD2965 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2965

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2965	#FFFFFF	#000000	##FFFFFF
##BD2965	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5466

Deuteranopia (green-blind)

#757162

Tritanopia (blue-blind)

#CE0044

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2965;
/* rgb */ color: rgb(189, 41, 101);
/* oklch */ color: oklch(53.6% 0.188 1.9);

Tailwind

colors: {
  custom: {
    50: '#d77290',
    500: '#bd2965',
    950: '#000000',
  },
}

SCSS

$custom: #bd2965;
$custom-light: #d77290;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2965",
  "rgb": {
    "r": 189,
    "g": 41,
    "b": 101
  },
  "hsl": {
    "h": 335.676,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.53558,
    "c": 0.18755,
    "h": 1.9
  },
  "luminance": 0.13344
}

Semantic roles & 50–950 ramp

primary

#BD2965

secondary

#77CBA9

accent

#E7A440

background

#FEF7F8

surface

#FCEDF0

border

#D5C8CB

text

#16090C

muted

#847B7D

Preview Lab

Preview with #BD2965

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →