#BD3174#BD3174

#BD3174 is a mid, vivid pink. Relative luminance 0.143; OKLCH L 54.7% C 0.185 H 356.1°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#BD3174
RGB	rgb(189, 49, 116)
HSL	hsl(331, 59%, 47%)
HSV	hsv(331, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 38.6%, 25.9%)
CIE-LAB	lab(44.63, 60.03, -5.12)
CIE-LCH	lch(44.63, 60.25, 355.12°)
OKLab	oklab(54.7% 0.1843 -0.0127)
OKLCH	oklch(54.7% 0.185 356.1)
XYZ	xyz(25.2387, 14.2795, 17.9468)
Luminance	0.1428 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3174 #31BD7A

analogous

#BD31BA #BD3174 #BD3431

triadic

#BD3174 #74BD31 #3174BD

tetradic

#BD3174 #BABD31 #31BD7A #3431BD

square

#BD3174 #BABD31 #31BD7A #3431BD

split-complementary

#BD3174 #31BD34 #31BABD

monochromatic

#5C1838 #8C2456 #BD3174 #D45893 #E088B2

Accessibility & contrast

On white

5.45

#BD3174 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#BD3174 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3174

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3174	#FFFFFF	#000000	##FFFFFF
##BD3174	1.00	5.45	3.86	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5976

Deuteranopia (green-blind)

#747371

Tritanopia (blue-blind)

#CC204E

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3174;
/* rgb */ color: rgb(189, 49, 116);
/* oklch */ color: oklch(54.7% 0.185 356.1);

Tailwind

colors: {
  custom: {
    50: '#d6769c',
    500: '#bd3174',
    950: '#000000',
  },
}

SCSS

$custom: #bd3174;
$custom-light: #d6769c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3174",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 116
  },
  "hsl": {
    "h": 331.286,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.547,
    "c": 0.18474,
    "h": 356.1
  },
  "luminance": 0.14276
}

Semantic roles & 50–950 ramp

primary

#BD3174

secondary

#80CAA6

accent

#E29746

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3174

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →