#BD3431#BD3431

#BD3431 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.4% C 0.174 H 26.4°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD3431
RGB	rgb(189, 52, 49)
HSL	hsl(1, 59%, 47%)
HSV	hsv(1, 74%, 74%)
CMYK	cmyk(0%, 72.5%, 74.1%, 25.9%)
CIE-LAB	lab(43.51, 54.04, 34.43)
CIE-LCH	lch(43.51, 64.08, 32.50°)
OKLab	oklab(53.38% 0.1563 0.0775)
OKLCH	oklch(53.38% 0.174 26.4)
XYZ	xyz(22.7712, 13.5000, 4.3119)
Luminance	0.1350 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3431 #31BABD

analogous

#BD3174 #BD3431 #BD7A31

triadic

#BD3431 #31BD34 #3431BD

tetradic

#BD3431 #74BD31 #31BABD #7A31BD

square

#BD3431 #74BD31 #31BABD #7A31BD

split-complementary

#BD3431 #31BD7A #3174BD

monochromatic

#5C1918 #8C2724 #BD3431 #D45A58 #E08A88

Accessibility & contrast

On white

5.68

#BD3431 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#BD3431 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3431

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3431	#FFFFFF	#000000	##FFFFFF
##BD3431	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C542F

Deuteranopia (green-blind)

#7E722C

Tritanopia (blue-blind)

#D00035

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3431;
/* rgb */ color: rgb(189, 52, 49);
/* oklch */ color: oklch(53.4% 0.174 26.4);

Tailwind

colors: {
  custom: {
    50: '#d97569',
    500: '#bd3431',
    950: '#000000',
  },
}

SCSS

$custom: #bd3431;
$custom-light: #d97569;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3431",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 49
  },
  "hsl": {
    "h": 1.286,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.53382,
    "c": 0.17446,
    "h": 26.4
  },
  "luminance": 0.13497
}

Semantic roles & 50–950 ramp

primary

#BD3431

secondary

#80C8CA

accent

#DFE246

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3431

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →