#BD2724#BD2724

#BD2724 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.1% C 0.186 H 27.4°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#BD2724
RGB	rgb(189, 39, 36)
HSL	hsl(1, 68%, 44%)
HSV	hsv(1, 81%, 74%)
CMYK	cmyk(0%, 79.4%, 81%, 25.9%)
CIE-LAB	lab(41.85, 57.81, 39.99)
CIE-LCH	lch(41.85, 70.30, 34.67°)
OKLab	oklab(52.1% 0.1655 0.0859)
OKLCH	oklch(52.1% 0.186 27.4)
XYZ	xyz(22.0329, 12.4008, 2.9022)
Luminance	0.1240 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2724 #24BABD

analogous

#BD246E #BD2724 #BD7324

triadic

#BD2724 #24BD27 #2724BD

tetradic

#BD2724 #6EBD24 #24BABD #7324BD

square

#BD2724 #6EBD24 #24BABD #7324BD

split-complementary

#BD2724 #24BD73 #246EBD

monochromatic

#561210 #8A1C1A #BD2724 #DB4643 #E57976

Accessibility & contrast

On white

6.04

#BD2724 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#BD2724 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2724

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2724	#FFFFFF	#000000	##FFFFFF
##BD2724	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574E22

Deuteranopia (green-blind)

#7C6E1D

Tritanopia (blue-blind)

#D10029

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #bd2724;
/* rgb */ color: rgb(189, 39, 36);
/* oklch */ color: oklch(52.1% 0.186 27.4);

Tailwind

colors: {
  custom: {
    50: '#db7060',
    500: '#bd2724',
    950: '#000000',
  },
}

SCSS

$custom: #bd2724;
$custom-light: #db7060;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2724",
  "rgb": {
    "r": 189,
    "g": 39,
    "b": 36
  },
  "hsl": {
    "h": 1.176,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52099,
    "c": 0.18642,
    "h": 27.4
  },
  "luminance": 0.12397
}

Semantic roles & 50–950 ramp

primary

#BD2724

secondary

#70CBCC

accent

#E7EB3D

background

#FEF7F5

surface

#FDEDE9

border

#D5C8C5

text

#170805

muted

#857B79

Preview Lab

Preview with #BD2724

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →