#7324BD#7324BD

#7324BD is a mid, highly saturated violet. Relative luminance 0.086; OKLCH L 46.9% C 0.217 H 301.4°. Best body text is #FFFFFF at 7.73:1 contrast (WCAG AA passes).

Color values

HEX	#7324BD
RGB	rgb(115, 36, 189)
HSL	hsl(271, 68%, 44%)
HSV	hsv(271, 81%, 74%)
CMYK	cmyk(39.2%, 81%, 0%, 25.9%)
CIE-LAB	lab(35.16, 60.54, -64.95)
CIE-LCH	lch(35.16, 88.79, 312.99°)
OKLab	oklab(46.89% 0.1134 -0.1856)
OKLCH	oklch(46.89% 0.217 301.4)
XYZ	xyz(16.8842, 8.5806, 48.9009)
Luminance	0.0858 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7324BD #6EBD24

analogous

#2624BD #7324BD #BD24BB

triadic

#7324BD #BD7324 #24BD73

tetradic

#7324BD #BD2624 #6EBD24 #24BBBD

square

#7324BD #BD2624 #6EBD24 #24BBBD

split-complementary

#7324BD #BBBD24 #24BD26

monochromatic

#341056 #541A8A #7324BD #9243DB #B076E5

Accessibility & contrast

On white

7.73

#7324BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.72

#7324BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7324BD

7.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7324BD	#FFFFFF	#000000	##FFFFFF
##7324BD	1.00	7.73	2.72	7.73
#FFFFFF	7.73	1.00	21.00	1.00
#000000	2.72	21.00	1.00	21.00
##FFFFFF	7.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052C1

Deuteranopia (green-blind)

#0052BA

Tritanopia (blue-blind)

#624F72

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7324bd;
/* rgb */ color: rgb(115, 36, 189);
/* oklch */ color: oklch(46.9% 0.217 301.4);

Tailwind

colors: {
  custom: {
    50: '#a269d2',
    500: '#7324bd',
    950: '#000000',
  },
}

SCSS

$custom: #7324bd;
$custom-light: #a269d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7324bd",
  "rgb": {
    "r": 115,
    "g": 36,
    "b": 189
  },
  "hsl": {
    "h": 270.98,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.46885,
    "c": 0.21749,
    "h": 301.4
  },
  "luminance": 0.08581
}

Semantic roles & 50–950 ramp

primary

#7324BD

secondary

#9DCC70

accent

#EB3D91

background

#FAF6FD

surface

#F4EBFA

border

#CEC6D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #7324BD

Body copy rendered with the generated semantic roles for this colour.

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