#BD2481#BD2481

#BD2481 is a mid, highly saturated pink. Relative luminance 0.137; OKLCH L 54.2% C 0.203 H 349.3°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD2481
RGB	rgb(189, 36, 129)
HSL	hsl(324, 68%, 44%)
HSV	hsv(324, 81%, 74%)
CMYK	cmyk(0%, 81%, 31.7%, 25.9%)
CIE-LAB	lab(43.75, 65.26, -14.43)
CIE-LCH	lch(43.75, 66.84, 347.53°)
OKLab	oklab(54.21% 0.1998 -0.0378)
OKLCH	oklch(54.21% 0.203 349.3)
XYZ	xyz(25.5810, 13.6686, 22.0558)
Luminance	0.1367 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2481 #24BD60

analogous

#AD24BD #BD2481 #BD2435

triadic

#BD2481 #81BD24 #2481BD

tetradic

#BD2481 #BDAD24 #24BD60 #2435BD

square

#BD2481 #BDAD24 #24BD60 #2435BD

split-complementary

#BD2481 #35BD24 #24BDAD

monochromatic

#56103B #8A1A5E #BD2481 #DB43A0 #E576BA

Accessibility & contrast

On white

5.63

#BD2481 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BD2481 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2481

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2481	#FFFFFF	#000000	##FFFFFF
##BD2481	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405683

Deuteranopia (green-blind)

#6D717E

Tritanopia (blue-blind)

#CB1851

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd2481;
/* rgb */ color: rgb(189, 36, 129);
/* oklch */ color: oklch(54.2% 0.203 349.3);

Tailwind

colors: {
  custom: {
    50: '#d671a5',
    500: '#bd2481',
    950: '#000000',
  },
}

SCSS

$custom: #bd2481;
$custom-light: #d671a5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2481",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 129
  },
  "hsl": {
    "h": 323.529,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54212,
    "c": 0.20337,
    "h": 349.3
  },
  "luminance": 0.13666
}

Semantic roles & 50–950 ramp

primary

#BD2481

secondary

#70CC94

accent

#EB813D

background

#FDF7FA

surface

#FBEDF4

border

#D4C8CE

text

#15090F

muted

#837B7F

Preview Lab

Preview with #BD2481

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →