#BD2435#BD2435

#BD2435 is a mid, vivid red. Relative luminance 0.123; OKLCH L 52.1% C 0.187 H 21.6°. Best body text is #FFFFFF at 6.06:1 contrast (WCAG AA passes).

Color values

HEX	#BD2435
RGB	rgb(189, 36, 53)
HSL	hsl(353, 68%, 44%)
HSV	hsv(353, 81%, 74%)
CMYK	cmyk(0%, 81%, 72%, 25.9%)
CIE-LAB	lab(41.75, 59.27, 30.03)
CIE-LCH	lch(41.75, 66.45, 26.87°)
OKLab	oklab(52.1% 0.1738 0.0687)
OKLCH	oklch(52.1% 0.187 21.6)
XYZ	xyz(22.2624, 12.3411, 4.5774)
Luminance	0.1234 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2435 #24BDAC

analogous

#BD2482 #BD2435 #BD5F24

triadic

#BD2435 #35BD24 #2435BD

tetradic

#BD2435 #82BD24 #24BDAC #5F24BD

square

#BD2435 #82BD24 #24BDAC #5F24BD

split-complementary

#BD2435 #24BD5F #2482BD

monochromatic

#561018 #8A1A27 #BD2435 #DB4354 #E57683

Accessibility & contrast

On white

6.06

#BD2435 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#BD2435 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2435

6.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2435	#FFFFFF	#000000	##FFFFFF
##BD2435	1.00	6.06	3.47	6.06
#FFFFFF	6.06	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544E34

Deuteranopia (green-blind)

#7A6E30

Tritanopia (blue-blind)

#D0002C

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #bd2435;
/* rgb */ color: rgb(189, 36, 53);
/* oklch */ color: oklch(52.1% 0.187 21.6);

Tailwind

colors: {
  custom: {
    50: '#da6f6c',
    500: '#bd2435',
    950: '#000000',
  },
}

SCSS

$custom: #bd2435;
$custom-light: #da6f6c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2435",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 53
  },
  "hsl": {
    "h": 353.333,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52095,
    "c": 0.18688,
    "h": 21.6
  },
  "luminance": 0.12338
}

Semantic roles & 50–950 ramp

primary

#BD2435

secondary

#70CCC2

accent

#EBD83D

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160807

muted

#847B7A

Preview Lab

Preview with #BD2435

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →