#AD24BD#AD24BD

#AD24BD is a mid, highly saturated purple. Relative luminance 0.138; OKLCH L 54.8% C 0.235 H 323.2°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#AD24BD
RGB	rgb(173, 36, 189)
HSL	hsl(294, 68%, 44%)
HSV	hsv(294, 81%, 74%)
CMYK	cmyk(8.5%, 81%, 0%, 25.9%)
CIE-LAB	lab(43.98, 70.36, -50.25)
CIE-LCH	lch(43.98, 86.46, 324.47°)
OKLab	oklab(54.83% 0.1879 -0.1406)
OKLCH	oklch(54.83% 0.235 323.2)
XYZ	xyz(27.0489, 13.8218, 49.3774)
Luminance	0.1382 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD24BD #34BD24

analogous

#6024BD #AD24BD #BD2481

triadic

#AD24BD #BDAD24 #24BDAD

tetradic

#AD24BD #BD6024 #34BD24 #2481BD

square

#AD24BD #BD6024 #34BD24 #2481BD

split-complementary

#AD24BD #81BD24 #24BD60

monochromatic

#4F1056 #7E1A8A #AD24BD #CB43DB #D976E5

Accessibility & contrast

On white

5.58

#AD24BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD24BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD24BD

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD24BD	#FFFFFF	#000000	##FFFFFF
##AD24BD	1.00	5.58	3.76	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC1

Deuteranopia (green-blind)

#416DBA

Tritanopia (blue-blind)

#B04572

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad24bd;
/* rgb */ color: rgb(173, 36, 189);
/* oklch */ color: oklch(54.8% 0.235 323.2);

Tailwind

colors: {
  custom: {
    50: '#ca71d1',
    500: '#ad24bd',
    950: '#000000',
  },
}

SCSS

$custom: #ad24bd;
$custom-light: #ca71d1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad24bd",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 189
  },
  "hsl": {
    "h": 293.725,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54827,
    "c": 0.23465,
    "h": 323.2
  },
  "luminance": 0.1382
}

Semantic roles & 50–950 ramp

primary

#AD24BD

secondary

#7ACC70

accent

#EB3D4F

background

#FCF7FC

surface

#F9EDF9

border

#D2C8D2

text

#140914

muted

#827B82

Preview Lab

Preview with #AD24BD

Body copy rendered with the generated semantic roles for this colour.

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