#BD2477#BD2477

#BD2477 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.8% C 0.199 H 353.5°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD2477
RGB	rgb(189, 36, 119)
HSL	hsl(327, 68%, 44%)
HSV	hsv(327, 81%, 74%)
CMYK	cmyk(0%, 81%, 37%, 25.9%)
CIE-LAB	lab(43.38, 64.18, -8.84)
CIE-LCH	lch(43.38, 64.78, 352.16°)
OKLab	oklab(53.82% 0.1974 -0.0226)
OKLCH	oklch(53.82% 0.199 353.5)
XYZ	xyz(24.9486, 13.4156, 18.7249)
Luminance	0.1341 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD2477 #24BD6A

analogous

#B724BD #BD2477 #BD242B

triadic

#BD2477 #77BD24 #2477BD

tetradic

#BD2477 #BDB724 #24BD6A #242BBD

square

#BD2477 #BDB724 #24BD6A #242BBD

split-complementary

#BD2477 #2BBD24 #24BDB7

monochromatic

#561036 #8A1A57 #BD2477 #DB4396 #E576B2

Accessibility & contrast

On white

5.70

#BD2477 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#BD2477 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD2477

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD2477	#FFFFFF	#000000	##FFFFFF
##BD2477	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#445579

Deuteranopia (green-blind)

#6F7074

Tritanopia (blue-blind)

#CC0C4B

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd2477;
/* rgb */ color: rgb(189, 36, 119);
/* oklch */ color: oklch(53.8% 0.199 353.5);

Tailwind

colors: {
  custom: {
    50: '#d6719e',
    500: '#bd2477',
    950: '#000000',
  },
}

SCSS

$custom: #bd2477;
$custom-light: #d6719e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd2477",
  "rgb": {
    "r": 189,
    "g": 36,
    "b": 119
  },
  "hsl": {
    "h": 327.451,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53821,
    "c": 0.19864,
    "h": 353.5
  },
  "luminance": 0.13412
}

Semantic roles & 50–950 ramp

primary

#BD2477

secondary

#70CC9A

accent

#EB8D3D

background

#FDF7F9

surface

#FBEDF2

border

#D4C8CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD2477

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →