#AD3C74#AD3C74

#AD3C74 is a mid, vivid pink. Relative luminance 0.134; OKLCH L 53.2% C 0.158 H 353.1°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD3C74
RGB	rgb(173, 60, 116)
HSL	hsl(330, 48%, 46%)
HSV	hsv(330, 65%, 68%)
CMYK	cmyk(0%, 65.3%, 32.9%, 32.2%)
CIE-LAB	lab(43.33, 51.28, -7.36)
CIE-LCH	lch(43.33, 51.80, 351.83°)
OKLab	oklab(53.22% 0.1564 -0.0188)
OKLCH	oklch(53.22% 0.158 353.1)
XYZ	xyz(22.0030, 13.3793, 17.9433)
Luminance	0.1338 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3C74 #3CAD75

analogous

#AD3CAD #AD3C74 #AD3C3C

triadic

#AD3C74 #74AD3C #3C74AD

tetradic

#AD3C74 #ADAD3C #3CAD75 #3C3CAD

square

#AD3C74 #ADAD3C #3CAD75 #3C3CAD

split-complementary

#AD3C74 #3CAD3C #3CADAD

monochromatic

#521C37 #802C56 #AD3C74 #C75F93 #D78CB1

Accessibility & contrast

On white

5.71

#AD3C74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD3C74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3C74

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3C74	#FFFFFF	#000000	##FFFFFF
##AD3C74	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5976

Deuteranopia (green-blind)

#6D6E71

Tritanopia (blue-blind)

#BA3553

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3c74;
/* rgb */ color: rgb(173, 60, 116);
/* oklch */ color: oklch(53.2% 0.158 353.1);

Tailwind

colors: {
  custom: {
    50: '#c9799c',
    500: '#ad3c74',
    950: '#000000',
  },
}

SCSS

$custom: #ad3c74;
$custom-light: #c9799c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3c74",
  "rgb": {
    "r": 173,
    "g": 60,
    "b": 116
  },
  "hsl": {
    "h": 330.265,
    "s": 48.498,
    "l": 45.686
  },
  "oklch": {
    "l": 0.53216,
    "c": 0.15757,
    "h": 353.1
  },
  "luminance": 0.13377
}

Semantic roles & 50–950 ramp

primary

#AD3C74

secondary

#83C2A3

accent

#D89550

background

#FCF7F9

surface

#F9EEF2

border

#D2C9CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3C74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →