#AE40BD#AE40BD

#AE40BD is a mid, highly saturated purple. Relative luminance 0.163; OKLCH L 57.3% C 0.206 H 322.7°. Best body text is #FFFFFF at 4.92:1 contrast (WCAG AA passes).

Color values

HEX	#AE40BD
RGB	rgb(174, 64, 189)
HSL	hsl(293, 49%, 50%)
HSV	hsv(293, 66%, 74%)
CMYK	cmyk(7.9%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(47.42, 61.20, -44.74)
CIE-LCH	lch(47.42, 75.81, 323.83°)
OKLab	oklab(57.31% 0.1635 -0.1246)
OKLCH	oklch(57.31% 0.206 322.7)
XYZ	xyz(28.4733, 16.3412, 49.7886)
Luminance	0.1634 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AE40BD #4FBD40

analogous

#7040BD #AE40BD #BD408E

triadic

#AE40BD #BDAE40 #40BDAE

tetradic

#AE40BD #BD7040 #4FBD40 #408EBD

square

#AE40BD #BD7040 #4FBD40 #408EBD

split-complementary

#AE40BD #8EBD40 #40BD70

monochromatic

#5A2162 #84318F #AE40BD #C26DCD #D59ADD

Accessibility & contrast

On white

4.92

#AE40BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.27

#AE40BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AE40BD

4.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AE40BD	#FFFFFF	#000000	##FFFFFF
##AE40BD	1.00	4.92	4.27	4.92
#FFFFFF	4.92	1.00	21.00	1.00
#000000	4.27	21.00	1.00	21.00
##FFFFFF	4.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2068C1

Deuteranopia (green-blind)

#5275BA

Tritanopia (blue-blind)

#B05479

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #ae40bd;
/* rgb */ color: rgb(174, 64, 189);
/* oklch */ color: oklch(57.3% 0.206 322.7);

Tailwind

colors: {
  custom: {
    50: '#c97dd1',
    500: '#ae40bd',
    950: '#000000',
  },
}

SCSS

$custom: #ae40bd;
$custom-light: #c97dd1;
$custom-dark: #000000;

JSON

{
  "hex": "#ae40bd",
  "rgb": {
    "r": 174,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 292.8,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57313,
    "c": 0.20561,
    "h": 322.7
  },
  "luminance": 0.1634
}

Semantic roles & 50–950 ramp

primary

#AE40BD

secondary

#97C990

accent

#D94F5F

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#140A14

muted

#827C82

Preview Lab

Preview with #AE40BD

Body copy rendered with the generated semantic roles for this colour.

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