#7040BD#7040BD

#7040BD is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.7% C 0.186 H 296.7°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#7040BD
RGB	rgb(112, 64, 189)
HSL	hsl(263, 49%, 50%)
HSV	hsv(263, 66%, 74%)
CMYK	cmyk(40.7%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(39.22, 47.52, -58.36)
CIE-LCH	lch(39.22, 75.26, 309.15°)
OKLab	oklab(49.67% 0.0836 -0.1665)
OKLCH	oklch(49.67% 0.186 296.7)
XYZ	xyz(17.6984, 10.7853, 49.2836)
Luminance	0.1079 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.01

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7040BD #8DBD40

analogous

#404FBD #7040BD #AF40BD

triadic

#7040BD #BD7040 #40BD70

tetradic

#7040BD #BD404F #8DBD40 #40BDAF

square

#7040BD #BD404F #8DBD40 #40BDAF

split-complementary

#7040BD #BDAF40 #4FBD40

monochromatic

#3A2162 #55318F #7040BD #926DCD #B49ADD

Accessibility & contrast

On white

6.65

#7040BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#7040BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7040BD

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7040BD	#FFFFFF	#000000	##FFFFFF
##7040BD	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC1

Deuteranopia (green-blind)

#005BBA

Tritanopia (blue-blind)

#5D5D79

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7040bd;
/* rgb */ color: rgb(112, 64, 189);
/* oklch */ color: oklch(49.7% 0.186 296.7);

Tailwind

colors: {
  custom: {
    50: '#9f78d2',
    500: '#7040bd',
    950: '#000000',
  },
}

SCSS

$custom: #7040bd;
$custom-light: #9f78d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7040bd",
  "rgb": {
    "r": 112,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 263.04,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.4967,
    "c": 0.18631,
    "h": 296.7
  },
  "luminance": 0.10786
}

Semantic roles & 50–950 ramp

primary

#7040BD

secondary

#B3C990

accent

#D94FA4

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #7040BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →