#BD408E#BD408E

#BD408E is a mid, vivid pink. Relative luminance 0.164; OKLCH L 57.1% C 0.179 H 345.9°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#BD408E
RGB	rgb(189, 64, 142)
HSL	hsl(323, 49%, 50%)
HSV	hsv(323, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 24.9%, 25.9%)
CIE-LAB	lab(47.55, 57.60, -16.55)
CIE-LCH	lch(47.55, 59.93, 343.97°)
OKLab	oklab(57.15% 0.174 -0.0438)
OKLCH	oklch(57.15% 0.179 345.9)
XYZ	xyz(27.7032, 16.4414, 27.3005)
Luminance	0.1644 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD408E #40BD6F

analogous

#AE40BD #BD408E #BD4050

triadic

#BD408E #8EBD40 #408EBD

tetradic

#BD408E #BDAE40 #40BD6F #4050BD

square

#BD408E #BDAE40 #40BD6F #4050BD

split-complementary

#BD408E #50BD40 #40BDAE

monochromatic

#622149 #8F316C #BD408E #CD6DA9 #DD9AC4

Accessibility & contrast

On white

4.90

#BD408E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.29

#BD408E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD408E

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD408E	#FFFFFF	#000000	##FFFFFF
##BD408E	1.00	4.90	4.29	4.90
#FFFFFF	4.90	1.00	21.00	1.00
#000000	4.29	21.00	1.00	21.00
##FFFFFF	4.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E6390

Deuteranopia (green-blind)

#72798B

Tritanopia (blue-blind)

#C93E61

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd408e;
/* rgb */ color: rgb(189, 64, 142);
/* oklch */ color: oklch(57.1% 0.179 345.9);

Tailwind

colors: {
  custom: {
    50: '#d57daf',
    500: '#bd408e',
    950: '#000000',
  },
}

SCSS

$custom: #bd408e;
$custom-light: #d57daf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd408e",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 142
  },
  "hsl": {
    "h": 322.56,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57146,
    "c": 0.17941,
    "h": 345.9
  },
  "luminance": 0.16439
}

Semantic roles & 50–950 ramp

primary

#BD408E

secondary

#90C9A5

accent

#D9834F

background

#FDF8FA

surface

#FBEFF4

border

#D4CACE

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD408E

Body copy rendered with the generated semantic roles for this colour.

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