#AE294D#AE294D
#AE294D is a mid, vivid pink. Relative luminance 0.111; OKLCH L 50.3% C 0.169 H 10.3°. Best body text is #FFFFFF at 6.51:1 contrast (WCAG AA passes).
Color values
| HEX | #AE294D |
|---|---|
| RGB | rgb(174, 41, 77) |
| HSL | hsl(344, 62%, 42%) |
| HSV | hsv(344, 76%, 68%) |
| CMYK | cmyk(0%, 76.4%, 55.7%, 31.8%) |
| CIE-LAB | lab(39.79, 54.89, 11.95) |
| CIE-LCH | lch(39.79, 56.17, 12.28°) |
| OKLab | oklab(50.26% 0.1664 0.0302) |
| OKLCH | oklch(50.26% 0.169 10.3) |
| XYZ | xyz(19.5899, 11.1232, 8.1352) |
| Luminance | 0.1112 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 3.16
Raspberry (survey)
#B00149
ΔE00 3.17
Light Burgundy
#A8415B
ΔE00 4.49
Rouge
#AB1239
ΔE00 4.87
Ruby
#CA0147
ΔE00 5.50
Rose Red
#BE013C
ΔE00 5.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE294D #29AE8A
analogous
#AE2990 #AE294D #AE4729
triadic
#AE294D #4DAE29 #294DAE
tetradic
#AE294D #90AE29 #29AE8A #4729AE
square
#AE294D #90AE29 #29AE8A #4729AE
split-complementary
#AE294D #29AE47 #2990AE
monochromatic
#4B1221 #7C1D37 #AE294D #D24269 #DE7390
Accessibility & contrast
On white
6.51
#AE294D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.22
#AE294D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE294D
6.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE294D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE294D | 1.00 | 6.51 | 3.22 | 6.51 |
| #FFFFFF | 6.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.22 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4D4E
Deuteranopia (green-blind)
#6F674A
Tritanopia (blue-blind)
#BE0038
Achromatopsia (no color)
#5E5E5E
Design tokens & code
CSS
--color: #ae294d; /* rgb */ color: rgb(174, 41, 77); /* oklch */ color: oklch(50.3% 0.169 10.3);
Tailwind
colors: {
custom: {
50: '#cd6f7e',
500: '#ae294d',
950: '#000000',
},
}SCSS
$custom: #ae294d; $custom-light: #cd6f7e; $custom-dark: #000000;
JSON
{
"hex": "#ae294d",
"rgb": {
"r": 174,
"g": 41,
"b": 77
},
"hsl": {
"h": 343.759,
"s": 61.86,
"l": 42.157
},
"oklch": {
"l": 0.50261,
"c": 0.16915,
"h": 10.3
},
"luminance": 0.1112
}Semantic roles & 50–950 ramp
primary
#AE294D
secondary
#6DC5AE
accent
#E5B943
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#150809
muted
#837B7B