#AE4729#AE4729
#AE4729 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.0% C 0.142 H 36.8°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).
Color values
| HEX | #AE4729 |
|---|---|
| RGB | rgb(174, 71, 41) |
| HSL | hsl(14, 62%, 42%) |
| HSV | hsv(14, 76%, 68%) |
| CMYK | cmyk(0%, 59.2%, 76.4%, 31.8%) |
| CIE-LAB | lab(43.75, 40.39, 38.38) |
| CIE-LCH | lch(43.75, 55.72, 43.54°) |
| OKLab | oklab(53.04% 0.1138 0.0851) |
| OKLCH | oklch(53.04% 0.142 36.8) |
| XYZ | xyz(20.1111, 13.6680, 3.6766) |
| Luminance | 0.1366 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rust
#B7410E
ΔE00 4.58
Rusty Red
#AF2F0D
ΔE00 5.02
Sienna
#A0522D
ΔE00 5.04
Rust (survey)
#A83C09
ΔE00 5.25
Brick
#A03623
ΔE00 5.54
Brownish Red
#9E3623
ΔE00 5.80
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE4729 #2990AE
analogous
#AE294E #AE4729 #AE8A29
triadic
#AE4729 #29AE47 #4729AE
tetradic
#AE4729 #4EAE29 #2990AE #8A29AE
square
#AE4729 #4EAE29 #2990AE #8A29AE
split-complementary
#AE4729 #29AE8A #294EAE
monochromatic
#4B1F12 #7C331D #AE4729 #D26242 #DE8B73
Accessibility & contrast
On white
5.63
#AE4729 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.73
#AE4729 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE4729
5.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE4729 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE4729 | 1.00 | 5.63 | 3.73 | 5.63 |
| #FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#645925
Deuteranopia (green-blind)
#7D7026
Tritanopia (blue-blind)
#BF2F41
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #ae4729; /* rgb */ color: rgb(174, 71, 41); /* oklch */ color: oklch(53.0% 0.142 36.8);
Tailwind
colors: {
custom: {
50: '#cd7e64',
500: '#ae4729',
950: '#000000',
},
}SCSS
$custom: #ae4729; $custom-light: #cd7e64; $custom-dark: #000000;
JSON
{
"hex": "#ae4729",
"rgb": {
"r": 174,
"g": 71,
"b": 41
},
"hsl": {
"h": 13.534,
"s": 61.86,
"l": 42.157
},
"oklch": {
"l": 0.53039,
"c": 0.14206,
"h": 36.8
},
"luminance": 0.13665
}Semantic roles & 50–950 ramp
primary
#AE4729
secondary
#6DB2C5
accent
#C0E543
background
#FDF7F6
surface
#FBEEEB
border
#D4C9C6
text
#150A05
muted
#837C7A