#294DAE#294DAE
#294DAE is a mid, vivid blue. Relative luminance 0.088; OKLCH L 45.4% C 0.161 H 265.1°. Best body text is #FFFFFF at 7.59:1 contrast (WCAG AA passes).
Color values
| HEX | #294DAE |
|---|---|
| RGB | rgb(41, 77, 174) |
| HSL | hsl(224, 62%, 42%) |
| HSV | hsv(224, 76%, 68%) |
| CMYK | cmyk(76.4%, 55.7%, 0%, 31.8%) |
| CIE-LAB | lab(35.66, 22.49, -55.53) |
| CIE-LCH | lch(35.66, 59.91, 292.05°) |
| OKLab | oklab(45.35% -0.0137 -0.1601) |
| OKLCH | oklch(45.35% 0.161 265.1) |
| XYZ | xyz(11.2056, 8.8339, 41.1507) |
| Luminance | 0.0883 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 2.70
Sapphire
#0F52BA
ΔE00 2.85
Cobalt (survey)
#1E488F
ΔE00 4.77
Blue Blue
#2242C7
ΔE00 5.17
Dusk Blue
#26538D
ΔE00 5.67
Denim Blue
#3B5B92
ΔE00 6.12
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#294DAE #AE8A29
analogous
#2990AE #294DAE #4729AE
triadic
#294DAE #AE294D #4DAE29
tetradic
#294DAE #AE2990 #AE8A29 #29AE47
square
#294DAE #AE2990 #AE8A29 #29AE47
split-complementary
#294DAE #AE4729 #90AE29
monochromatic
#12214B #1D377C #294DAE #4269D2 #7390DE
Accessibility & contrast
On white
7.59
#294DAE on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.77
#294DAE on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #294DAE
7.59:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##294DAE | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##294DAE | 1.00 | 7.59 | 2.77 | 7.59 |
| #FFFFFF | 7.59 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.77 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.59 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005AB1
Deuteranopia (green-blind)
#004EAC
Tritanopia (blue-blind)
#006576
Achromatopsia (no color)
#545454
Design tokens & code
CSS
--color: #294dae; /* rgb */ color: rgb(41, 77, 174); /* oklch */ color: oklch(45.4% 0.161 265.1);
Tailwind
colors: {
custom: {
50: '#777ec7',
500: '#294dae',
950: '#000000',
},
}SCSS
$custom: #294dae; $custom-light: #777ec7; $custom-dark: #000000;
JSON
{
"hex": "#294dae",
"rgb": {
"r": 41,
"g": 77,
"b": 174
},
"hsl": {
"h": 223.759,
"s": 61.86,
"l": 42.157
},
"oklch": {
"l": 0.45353,
"c": 0.16071,
"h": 265.1
},
"luminance": 0.08835
}Semantic roles & 50–950 ramp
primary
#294DAE
secondary
#C5AE6D
accent
#B943E5
background
#F7F7FC
surface
#EEEEF8
border
#C9C9D1
text
#0A0913
muted
#7C7B82