#AE1D49#AE1D49
#AE1D49 is a mid, vivid pink. Relative luminance 0.104; OKLCH L 49.3% C 0.179 H 10.2°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).
Color values
| HEX | #AE1D49 |
|---|---|
| RGB | rgb(174, 29, 73) |
| HSL | hsl(342, 71%, 40%) |
| HSV | hsv(342, 83%, 68%) |
| CMYK | cmyk(0%, 83.3%, 58%, 31.8%) |
| CIE-LAB | lab(38.48, 58.02, 12.70) |
| CIE-LCH | lch(38.48, 59.40, 12.35°) |
| OKLab | oklab(49.27% 0.176 0.0318) |
| OKLCH | oklch(49.27% 0.179 10.2) |
| XYZ | xyz(19.0995, 10.3613, 7.2963) |
| Luminance | 0.1036 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Raspberry (survey)
#B00149
ΔE00 1.94
Purplish Red
#B0054B
ΔE00 2.10
Rouge
#AB1239
ΔE00 4.14
Cranberry
#9E003A
ΔE00 4.58
Rose Red
#BE013C
ΔE00 5.18
Ruby
#CA0147
ΔE00 5.58
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AE1D49 #1DAE82
analogous
#AE1D92 #AE1D49 #AE391D
triadic
#AE1D49 #49AE1D #1D49AE
tetradic
#AE1D49 #92AE1D #1DAE82 #391DAE
square
#AE1D49 #92AE1D #1DAE82 #391DAE
split-complementary
#AE1D49 #1DAE39 #1D92AE
monochromatic
#450C1D #7A1433 #AE1D49 #DC2C62 #E56189
Accessibility & contrast
On white
6.84
#AE1D49 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.07
#AE1D49 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AE1D49
6.84:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AE1D49 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AE1D49 | 1.00 | 6.84 | 3.07 | 6.84 |
| #FFFFFF | 6.84 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.84 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#47484A
Deuteranopia (green-blind)
#6C6545
Tritanopia (blue-blind)
#BF0031
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ae1d49; /* rgb */ color: rgb(174, 29, 73); /* oklch */ color: oklch(49.3% 0.179 10.2);
Tailwind
colors: {
custom: {
50: '#cd6b7b',
500: '#ae1d49',
950: '#000000',
},
}SCSS
$custom: #ae1d49; $custom-light: #cd6b7b; $custom-dark: #000000;
JSON
{
"hex": "#ae1d49",
"rgb": {
"r": 174,
"g": 29,
"b": 73
},
"hsl": {
"h": 341.793,
"s": 71.429,
"l": 39.804
},
"oklch": {
"l": 0.49269,
"c": 0.1788,
"h": 10.2
},
"luminance": 0.10358
}Semantic roles & 50–950 ramp
primary
#AE1D49
secondary
#5EC9A9
accent
#EEB73A
background
#FDF6F7
surface
#FBECED
border
#D4C7C8
text
#150809
muted
#837A7B